When it comes to media, we have lots of opinions and we’re not shy about sharing them.
We think clicks don’t matter. We think optimization is sexy. We think some of your leads need to be rejected. We think view-through attribution models rock. And aligning your firsthand data with third party analytics is where the fun begins.
To help you use our knowledge, this is where we write about what we think.
I challenge marketers to evolve to longer term planning. As marketers, we are all trying to find ways to make the biggest impact on performance. We work in an age...
Leaping into the weekend like https://t.co/qMvZPQj2Zc3 days ago
We're honored to be the most recognized agency the @sfbig awards this year: https://t.co/mZ6DV2H6Q3 https://t.co/nHbYfp86Us3 days ago
RT @LeadByte : B2B paid search is one of the most competitive marketing channels out there. If your campaign isn’t constantly being optimize…4 days ago