We think about how media can help your business

When it comes to media, we have lots of opinions and we’re not shy about sharing them.

We think clicks don’t matter. We think optimization is sexy. We think some of your leads need to be rejected. We think view-through attribution models rock. And aligning your firsthand data with third party analytics is where the fun begins.

To help you use our knowledge, this is where we write about what we think.

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We’re pleased to provide A View From the Top, a content series highlighting vision and insights from some of the media industry's top media luminaries.

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