Patrick Fenton

Vice President, Group Director

"The greater purpose of my work is to relentlessly evolve and learn while generating quantifiable business results for our clients."

As Vice President Group Director at JUST, Patrick Fenton is responsible for leading a team of passionate media professionals to deliver against any client goal, making sense of complex data sets and improving agency output.

He cut his teeth as a Media Planner on Hewlett-Packard at ZennithOptimedia, evolved his global approach as a Senior Account Director at DWA, and has applied his experience toward continued growth in his current role at JUST. He fosters strategic thinking as a manager of multiple account teams while overseeing the deep integration of our programmatic practice and cross-department collaboration.

Patrick has since worked with cutting edge brands including Adobe, Amazon Web Services, Cloudera, F5 Networks, Pure Storage, The Corporation of Fine Arts Museums, Veritas Software Technologies, and VMware Inc.

Campaign highlights under his leadership include initiatives with our forwarding thinking friends at Cloudera. Through strong client partnership, his team strategized and executed full funnel ABM efforts across digital and traditional media channels, spanning OOH, print, social media, programmatic, direct publisher partnership, and search initiatives. Built upon a highly targeted, efficient demand generation engine, and fueled by strategic data partners, such as Bombora, they provide Cloudera with the granular insight necessary to optimize toward their business goals.

Through it all, he is a great mentor and encourages career development and camaraderie among his team. His true superpower is acting as a steward of client relationships, delivering business results through innovative communications strategy, flawless execution and meaningful performance insight and optimization.

Outside of work, Patrick is a dedicated father, increasingly infrequent golfer, even more infrequent home brewer, and passionate deadhead.

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