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Daniel Lorenze

Head of Creative

Every opportunity is the best opportunity.

Daniel Lorenze is a trailblazer both within JUST Media and within our industry at large. He joined integrated marketing services agency, JUST, in late 2018 to launch the agency’s creative department, bringing with him over 15 years’ experience developing imaginative and effective brand marketing.

Merging the worlds of creative and media is not a simple task (though he makes it look that way). Daniel believes creative excellence is the baseline, but creative is more than what you see: Great creative solves problems and is strategic. He closely collaborates with cross-departmental teams to build strong partnerships with clients, grow our portfolio and innovate meaningfully to drive our client’s businesses.

Daniel has a unique background that combines design and creative direction with fine art photography and content studio experience. He is a graduate with High Distinction of the California College of the Arts, CCA, and cut his teeth in advertising at one of the world’s largest advertising firms, Havas. During his time at Havas, Daniel built the agency’s content creation studio – pioneering a new mindset about creating relevant, cost-effective and high-quality creative which can be executed quickly. Prior to joining Havas, Daniel ran a photography studio that worked with local Bay Area companies specializing in ethical, fair-trade and organic ventures.

Notable client experience includes Cisco Webex, Amazon Web Services, Citrix, Seagate Technology, Genentech, Sutter Health, Sony Playstation and Tria Beauty.

His work has won multiple awards including “Agency BIG Star of the Year” from sfBIG and other industry organizations such as The Webby Awards, Hermes, MM&M, FWA, Visual Media Alliance, AVA Digital Awards, American Advertising Awards, Awwwards, CSS Design, and One Show.

When he’s not working he loves to find inspiration traveling, spending time exploring the Bay Area with his Welsh Corgi “Hemingway” and is an avid gamer.

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