Posts Tagged:Programmatic

Infographic: 8 Programmatic Buying Trends to Keep an Eye On in 2019

The everchanging advertising landscape has marketers constantly adapting to consumers shifting behaviors. Agencies and advertisers are relentlessly trying to stay ahead of their competitors and in front of the right end-users. B2B trends for 2019 are centered around gaining the upper hand in maximizing the effectiveness of media investment and wean off the dependency of Read More >

Programmatic Pioneers: The State of Programmatic

Programmatic advertising has grown quickly in the digital marketing space over the past few years. eMarketer estimates that programmatic display ad spend will reach $33 billion this year and will hit $46 billion in 2019. The promise of programmatic is that it makes advertising more targeted and relevant, therefore making media buying more efficient. Using Read More >

The Platform Post: April

Welcome to The Platforms Post, a brand new, monthly newsletter curated by the Social Media, Search, and Programmatic experts at Just Media. Get the dish on everything from industry news to platform updates.   S O C I A L  LinkedIn Rolls Out Native Video Ads  LinkedIn recently rolled out native video ads, which is Read More >

Mobile Marketing: The New King

If you’re not already in mobile, you’re behind – and here’s why: According to Marketo’s Definitive Guide to Mobile Marketing, “79% of Smartphone users have their phone on, or near them, for all but two hours of their waking day.” They go on to report this staggering figure:  There are 7.1 billion people on Earth, Read More >

Just Media’s Brandon Friesen Shares His Thoughts With Contently: Can Native Succeed Programmatically?

Sponsored Content Is Becoming Programmatic, But Can Programmatic Ever Truly Be Native? The marketers fueling this growth see programmatic native as a means of getting the scale of programmatic displays without sacrificing the branding benefits they receive from hand-crafted sponsored content. In fact, Just Media President Brandon Friesen saw branded content on Nativo outperform paid Read More >

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