Posts Tagged:Paid Search

4 B2B Paid Search Ad Copy Tips to Double Your CTR

No matter what the industry is, B2B paid search is one of the most competitive, expensive direct response marketing channels out there. If your campaign isn’t constantly being optimized and tweaked for success, you’ll get left behind by your competitors. Your priorities for your B2B campaigns should be reducing avg. Cost Per Conversion, testing new Read More >

DuckDuckGo: Advertising to a Privacy Savvy Audience

DuckDuckGo hit a daily record on Monday July 29th, with over 45 Million searches.  The alternative search engine markets itself as “The search engine that doesn’t track you.”  DuckDuckGo keeps your search history private and blocks advertising trackers, stating that “your data shouldn’t be for sale.” Though 45 million daily searches is paltry when compared Read More >

Google Marketing Live 2019: Recap

Just Media attended Google Marketing Live 2019 at the Moscone Center in downtown San Francisco May 13th – May 15th.  At #GoogleMarketingLive, or as the live stream announcers boasted: the “Super Bowl of Ads,” a number of new ad products and formats were announced including Discovery Ads, Gallery Ads, and the Bumper Machine.  We’ll recap Read More >

Google Ad(word)s 2018: A Year in Review

Another year come, another year gone. The world saw Facebook + Cambridge Analytica’s political blunder, Meghan Markle and Prince Harry tying the knot, and Russia host the best World Cup tournament ever. But perhaps these events pale in comparison to the shifts we saw in search engine marketing. Perhaps.   AdWords Re-branded to AdsGoogle announced Read More >

Voice Search: What Alexa, OK Google, Siri and Cortana Have to Say

  Alexa! How can I leverage voice search? Chances are that you’ve used voice search before.  Whether Siri, Alexa, Google Voice or Cortana answered your question on your phone or home device, all of these technologies fall into the emerging category of voice search.  Personal assistant devices have gained major popularity over the last couple Read More >

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