Posts Tagged:Media

Connecting the Dots in a Mixed Media Landscape- Turning Traditional Media into Shared Media

Impressions, Clicks, CTR, Engagements, Conversions, Landings. These are just a few of the dozens of metrics we as media folks are completely engrossed with on a day-to-day basis. But what happens when you have a client who wants to run a traditional medium with no tracking, but you’re still on the hook to showcase how Read More >

The Media World is Flat

All Thomas Friedman references aside, the marketing landscape is a constant evolution of capabilities, trends, value props and sometimes kitschy ideas all vying for “our” attention. As these changes cycle through more frequently, media publishers and partners are continuing to re-invent themselves, salvaging what was working and adapting to the new media ecosystem. Typically this Read More >

Your Media Future is Now: Don’t Be Stupid and Get Left Behind

“The Future of Digital” presentation, artfully strung together by Business Insider’s CEO & EIC, Henry Blodget, is one of my favorite decks of the year. Despite the fact that Mr. Blodget’s name is the perfect combination of “blog” and “gadget,” his 137 slide presentation paints a cohesive picture on the global state of digital. He Read More >

View from the Top 2011 White Paper

This week we released the 2011 edition of our forward review of tech marketing and media in a “View from the Top”, which is a collection of thoughts and opinions from four leading tech marketing CEOs. The contributors: Tony Uphoff from UBM TechWeb, Michael Friedenberg from IDG Enterprise and Steve Weitzner form Ziff Davis Enterprise, along Read More >

We Know What You Think!

A friend of mine sent me a link to an interesting company who have recently won a marketing innovation award, called Neurofocus. This technology of scanning brain patterns is not new and I recall hearing about it several years ago, based on the interesting results of studying subliminal messages as part of an academic study. Read More >

Mixing Media and Politics

This is a subject I could probably write about all day. I have often been told that here in the US it’s high risk to talk about religion or politics – but what’s a good blog without some controversy !! So here’s the scene. I’m talking campaign tactics with one of our many creative partners Read More >

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