Posts Tagged:Marketing

Go Medieval on Quarterly Campaigns: the Dracarys Approach

I challenge marketers to evolve to longer term planning.  As marketers, we are all trying to find ways to make the biggest impact on performance. We work in an age where marketing is now mandated to provide a measurable return on investment, with actual business outcomes predicted and achieved. We’ve grown to expect the routine Read More >


What is a Tech Stack? Tech Stack Definition: a technology stack is a set of components or layers in a software offering that provides broad functionality. MarTech Stack Definition:  A MarTech (marketing technology) stack is a grouping of technologies that marketers leverage to conduct and improve their marketing activities. Tech Stacks are typically very complex Read More >

The Year of Social Influencers

As savvy consumers, it’s safe to say that in this day in age, audiences are resonating less with logos and more with humans. Audiences are slowly shifting from retrieving their real-time product updates from television, radio and print media and instead leaning on channels like Facebook, Twitter and Instagram. With 47% of online consumers using Read More >

Navigating the Murky Waters of Social Media Following an International Event

In the wake of the horrific terrorist attacks in Paris over the weekend, we are reminded yet again that we do not live in a world devoid of tragedy; we are forced to consider the world outside of ourselves and our own individual lives, and remember that we are all an interconnected global community. It Read More >

Blurring the Lines: The Benefits of Blurred Lines in Marketing

Blurred lines! Not just the catchy song by Robin Thicke & Pharrell, but rather a concept that only the most successful marketers understand and actively employ. Marketers often struggle to find the balance between retail and e-tail, especially when it comes to linking the two together to show ROI. The fact is, today’s shoppers require Read More >

An Interesting Experiment on Big Data Marketing: One Woman’s Experience in Trying to Hide Her Pregnancy

Many of you likely remember the article a few years back on how Target was able to predict pregnancy (and even did) for their consumers before they even realized they were having a baby! This caused a big stir in the consumer market. There’s something uncomfortable about knowing that companies…

7 Can’t Miss Media Predictions For 2014

The first few days of 2014 are upon us and it’s a time for reflection on the passage of 2013 and looking forward to what will be in store this year. As a media agency CEO, the forward thinking has to include resource planning and professional guestimates on where the marketers…

IDC Directions- Anything New?

Last week I attended the IDC Directions event in San Jose to see what the anaylst community are telling technology marketers. I guess I was hoping as always to learn something ground breaking. Sadly there was not much new, just an emphasis on the more obvious which apparently still challenges the tech market. First in Read More >

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