Posts Tagged:data

Who Said Standardize?

You’ve probably read countless articles about the importance of standardization in digital media and how you need it to be successful. However, implementing a standardized process that results in standardized data, metrics, benchmarks and expectations is not a simple task. There are numerous challenges to overcome and plans to set in place for standardization to Read More >

Online Data Tracking could use a cleanup, but it’s nothing to be scared of.

There are a lot of scary stories floating around out about advertisers’ use of online “tracking cookies”. These include the announcement of Microsoft’s default “Do Not Track” setting in its latest browser, Internet Explorer 10. As well as recent developments in Europe that are moving to thwart advertiser’s use of cookies. Marketers and the online Read More >

Back to Top