Posts Tagged:Campaigns

Go Medieval on Quarterly Campaigns: the Dracarys Approach

I challenge marketers to evolve to longer term planning.  As marketers, we are all trying to find ways to make the biggest impact on performance. We work in an age where marketing is now mandated to provide a measurable return on investment, with actual business outcomes predicted and achieved. We’ve grown to expect the routine Read More >

Managing Bandwidths

One of the joys of being CEO is looking into the proverbial crystal ball and planning staffing levels on accounts with limited information on future activity. One thing we do know is that our business – now over 50% dedicated to managing online and lead gen programs – has shifted dramatically in terms of man Read More >

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