Posts Tagged:B2B Marketing

Go Medieval on Quarterly Campaigns: the Dracarys Approach

I challenge marketers to evolve to longer term planning.  As marketers, we are all trying to find ways to make the biggest impact on performance. We work in an age where marketing is now mandated to provide a measurable return on investment, with actual business outcomes predicted and achieved. We’ve grown to expect the routine Read More >

The Role of Mobile in B2B Marketing

At the end of the day, we are all consumers when it comes to content and we all reach for the same thing before making a decision; our mobile device. According to Ad Age, “66% of B2B marketers now use their mobile devices for business.” The role of mobile in B2B has taken the industry Read More >

Back to Top