Can Media Innovation Actually Inspire a Creative Revolution?

Today’s digital transformation on hyperdrive demands a new kind of integrated agency

JUST’s CEO, Brandon Friesen explains why agencies need to ditch their traditional beliefs and start thinking for the future in his thought-provoking op-ed in Adweek. 

Digital consumption is through the roof which has brought the age of digital media innovation. This is shifting the agency dynamic – media, creative and data teams need to come together and work as a truly integrated team. 

In this piece, Brandon lays out five steps for starting your integration journey: 

  1. Level the playing field
  2. Build an integrated framework
  3. Propose creative for each media channel
  4. Prepare to adapt in real time
  5. Respect the artform 
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