Articles for: Tyler Tanton

ABM Strategies with Google Ads

Interests from clients in ABM strategies seem to be ever-growing, and with good reason. A 2017 study by ITSA suggested that 87% of marketing programs that utilize ABM tactics see higher ROI in those campaigns than others. The shift from a traditional marketing mindset, aligned with mass audiences, to one with as narrow a target Read More >

Google Ad(word)s 2018: A Year in Review

Another year come, another year gone. The world saw Facebook + Cambridge Analytica’s political blunder, Meghan Markle and Prince Harry tying the knot, and Russia host the best World Cup tournament ever. But perhaps these events pale in comparison to the shifts we saw in search engine marketing. Perhaps.   AdWords Re-branded to AdsGoogle announced Read More >

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