Articles for: Kevin Flint

Three Lessons from B2B Marketing Exchange

Last week I attended #B2BMX (B2B Marketing Exchange) in Scottsdale, Arizona, along with well over a thousand fellow B2B marketers and solution providers. You can check out some great articles and recaps of the event over at Demand Gen Report. It’s always energizing to gather with your peers, share ideas and case studies, discuss the Read More >

Go Medieval on Quarterly Campaigns: the Dracarys Approach

I challenge marketers to evolve to longer term planning.  As marketers, we are all trying to find ways to make the biggest impact on performance. We work in an age where marketing is now mandated to provide a measurable return on investment, with actual business outcomes predicted and achieved. We’ve grown to expect the routine Read More >

Is Your Demand Marketing Not Running Right? Check the Engine Light

One of the things we enjoy the most at Just Media is meeting with clients that really want to evolve their demand gen strategy. We have more powerful tools at our disposal, more than ever before, and we can make a major impact rather quickly. For our clients running cost-per-lead programs, Integrate’s Demand Orchestration Software Read More >

Successful Demand Generation Starts with Marketing and Sales Alignment

Over the past few months I’ve spent a good deal of time with a variety of smart demand generation marketers at meetings and conferences that covered hot button topics including Account Based Marketing, Predictive Analytics, Purchase Intent Data, Lead Management platforms, Inbound and more. There is a prevailing feeling that generation marketing is getting more Read More >

DraftKings’ Ad Blitz on ESPN Get Sacked

It was announced today that DraftKings has pulled its massive ad campaign from ESPN, for the time being, amidst allegations of “insider trading” by employees who used their inside knowledge of sports betting statistics to wager and play on their competitors site, FanDuel. DraftKings Pulls Advertising from ESPN Amid Questions of Inside Trading It should Read More >

LinkedIn Buys Bizo & What This Means for the B2B Marketer

LinkedIn Buys Bizo. As reported on July 22nd, LinkedIn has entered into an agreement to buy Bizo for $175 Million.Here is my quick take on what this means for media buyers and B2B marketers: The union of LinkedIn and Bizo brings together two of the preeminent sources of B2B…

Federal staff demographic change to disrupt existing marketing models – the rise of Millennials

“Demographics is destiny” ― Arthur Kemp 40% of the Federal Workforce was eligible to retire as of last year. I recently attended a briefing for marketers in San Francisco that was focused on the Federal Government Sector. This event was put on by Government Executive Magazine and research firm Deltek. The discussion centered on the trends Read More >

2013: The Year Marketing Automation Arrived

Marketing Automation has arrived and it’s here to stay 2013 is now half over and among the leading trends that I’m seeing with my B2B Marketing clients is the fast growth in adoption and deployment of Marketing Automation platforms. ClickZ: 25% of Fortune 500 B2B Companies Have Adopted Marketing Automation After years of prediction and Read More >

The Print Media Zombie Apocalypse

In 2007, Microsoft CEO Steve Ballmer famously declared: “Print is dead.” Perhaps he really meant “Undead”, because I sure do see a lot of print still roaming around in 2012! I mention this because I recently came across some leading magazines from theB2B Healthcare Vertical and it left a great impression on me. Imagine my Read More >

Top 5 Tips & Tricks for Managing Lead-Gen Contracts: Publisher Secrets Revealed

“I am a pretty versatile fool when it comes to contract, business and such things. I have signed a lot of contracts in my time and at sometime I probably knew what the contracts meant, but six months later everything had grown dim and I could be certain of only two things, to wit: One, Read More >

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