Articles for: Kevin Ashworth

The Data Standardization Process of the Future

You’ve probably read countless articles about the importance of standardization in digital media and how you need it to be successful. However, implementing a standardized process that results in standardized data, metrics, benchmarks and expectations is not a simple task. There are numerous challenges to overcome and plans to set in place for standardization to Read More >

Competition Capitalizes on Google’s Constant Legal Troubles

Google, the search engine market leader and tech giant, might have to worry about its competition a little more in coming times.  For years, Google has held a majority market share between 66% and 67%. The next closest competitor Bing holds only 18% market share.  This dominance has allowed Google to walk on a very Read More >

Back to Top