Articles for: Kevin Ashworth

Who Said Standardize?

You’ve probably read countless articles about the importance of standardization in digital media and how you need it to be successful. However, implementing a standardized process that results in standardized data, metrics, benchmarks and expectations is not a simple task. There are numerous challenges to overcome and plans to set in place for standardization to Read More >

Competition Capitalizes on Google’s Constant Legal Troubles

Google, the search engine market leader and tech giant, might have to worry about its competition a little more in coming times.  For years, Google has held a majority market share between 66% and 67%. The next closest competitor Bing holds only 18% market share.  This dominance has allowed Google to walk on a very Read More >

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