Articles for: Just News

Finding Balance in Disruption

There are times in both life and business when certain events are simply out of your control. With the World Health Organization (WHO) now officially calling COVID-19 a global pandemic and sending the markets reeling, now is one of those times.   Every business, including ours at JUST, must quickly adjust and adapt on a daily basis in Read More >

JUST Honored by the American Advertising Awards

Established in 1905, the American Advertising Federation (AAF) is one of the nation’s leading industry organizations; assembled through a unique, nationally coordinated network of agencies, brands, and educational institutions. Every year they host the national American Advertising Awards competition to celebrate the best of advertising. JUST is proud to take home three winning campaigns from Read More >

The Surprising Lessons “The Bachelor” Can Teach B2B Marketers

Kathryn Nassar (Manager, Campaign Strategy) muses through the similarities of The Bachelor with business-to-business marketers for Little Black Book. Do you accept this rose? Contact JUST if you want to apply any of these lessons to your brand.

Join JUST Cares in Spreading the Love this Valentine’s Day

Who’s your Valentine?   Our Valentines this year are the Center for Child Protection in Austin and Project Open Hand in the Bay Area. Both organizations do incredible work for our surrounding communities.   To celebrate Valentine’s Day in Austin, JUST Cares, our agency’s volunteer program, is hosting a Teddy Bear Toy Drive to support the Center for Read More >

Offsides! How Marketers Extended Their Big Game Plays into New Fields

Another Super Bowl has come and gone, so comes the time to discuss the major wins of the night.   One of the most notable trends this year was the play of extending the life of campaign ads beyond the TV screen. As marketers, we can all learn a few things from this strategy. If your marketing Read More >

JUST Media Celebrated by AVA Digital

JUST has won five awards – four Platinum and one Gold – from the distinguished AVA Digital organization.   AVA Digital recognizes outstanding achievements by creative professionals in the evolution of digital communication. Award-winning work has exceeded their high standard of excellence and serves as a new benchmark for the industry.   The award-winning work represents the power of JUST’s integrated model which Read More >

Top Three Lessons from #DataPrivacyDay2020

Data privacy and protection has become a part of our everyday lives.  While January 28th marked the thirteenth annual international Data Privacy Day, the future of data privacy awareness and media literacy is a shared responsibility we all carry every day. Marketers and agencies especially have a duty to respect consumer rights and media consumption.  The initiative to observe Data Privacy Read More >

First-Ever Dick Reed Award Winners 2020

JUST Media works at the forefront of marketing innovation. Our integrated approach to media, data and creative allows us to pivot across a wide range of specialties, emerging technologies and strategic partnerships with other companies moving the industry forward.  To celebrate the outstanding ingenuity, commitments and foresight of media companies and marketing luminaries, our agency created these partnership awards.  “The Read More >

Lessons in Account Based Marketing

Our partners at Veritas Technologies shared their greatest learnings from working with us around Account Based Marketing. “We reinvigorated dormant territories, identified new personas and created net new leads and pipeline.” Michelle (Pritoni) Scardino, VERITAS TECHNOLOGIES, LLC. To learn how we did it, read “From the ABM Trenches” by Michelle (Pritoni) Scardino, Senior Director, Global Read More >

Introducing The Dick Reed Awards

JUST Media is committed to fair and equal partnerships. We recognize every person and every company that helps fulfill our mission of Growth with Purpose.   It’s in this tradition that we throw a celebration every year for the often-overlooked backbone of media: vendors, publishers and platforms.     New to this year we’ll be honoring our former CEO and long-time advocate Read More >

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