Now more than ever we need to be listening to our consumers. Learn how you can leverage this tactic to take control of your brand’s narrative.
Last week I attended #B2BMX (B2B Marketing Exchange) in Scottsdale, Arizona, along with well over a thousand fellow B2B marketers and solution providers. You can check out some great articles and recaps of the event over at Demand Gen Report. It’s always energizing to gather with your peers, share ideas and case studies, discuss the Read More >
Smart Bidding is a prime example of revolutionary machine learning technology that helps marketers use campaign automation for optimization. Through the Google Ads Smart Bidding platform, marketers can use data-driven bid strategies to optimize for conversion volume or conversion value. Machine learning evaluates search behavior and contextual data (among other factors) to fuel powerful strategies Read More >
When promoting your business online, a crucial factor in your success is simply being discovered. A common way that many people discover businesses and services is through Google search. With Google controlling around 67% of the search market share in the U.S., 92% in the UK and 93% in Germany, as examples, it’s no surprise as Read More >