Articles for: Jarad Matula

Winning Strategies for Always-On Paid Social

Welcome back to our deep dive into always-on paid social. In the first post, we explained what is always-on paid social, major benefits to employing an always-on paid social strategy, and platform-specific benefits for LinkedIn, Facebook, and Twitter. Click here if you want to go back for a refresher or to read about it for Read More >

Improve Overall Performance with an Always-On Paid Social Strategy

As a Social Media Manager, I’ve run a large number of social campaigns in my career. The majority of these match the following description: short-term, usually event/time-based, align with quarterly budgets, and include a fixed end date. After which, there can be long periods of time the brand goes dark until the next campaign launches. Read More >

5 Reasons Reddit Marketing Is Essential to Your Digital Strategy

Great B2B marketers are always looking for new and interesting ways to reach their target audience. Over the past 10 years, social media has gone from curio to table stakes for B2B companies (as well as B2C of course) as a way to engage with existing customers, prospects, and their industry as a whole. LinkedIn, Read More >

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