Articles for: Harry Bashir

4 B2B Paid Search Ad Copy Tips to Double Your CTR

No matter what the industry is, B2B paid search is one of the most competitive, expensive direct response marketing channels out there. If your campaign isn’t constantly being optimized and tweaked for success, you’ll get left behind by your competitors. Your priorities for your B2B campaigns should be reducing avg. Cost Per Conversion, testing new Read More >

6 Steps to Effective Lead Generation with SEM

You’re an entrepreneur or a marketing executive who’s tasked with driving more B2B leads during the work week. You may have a small or large marketing budget, and you may or may not be using paid ads already. Whatever the case may be, driving MQLs isn’t easy, and doing so is part art, part science. Read More >

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