Just Media Digital Marketing Blog

2018 Facebook Updates: A Marketer’s Approach

Mark Zuckerberg’s recent announcement has sent shockwaves through the marketing world, and for good reason. He promises that 2018 will be the year that Facebook turns its focus back to the core experience of connecting users with friends and family. There is a lot of speculation in the market at this time about what kind Read More >

2018 Social Trend Forecast Part 1

  Times have immensely changed since Just Media kicked off its first paid social media campaign back in 2012. Targeting was rudimentary, spends were minimal and most B2B marketers never thought they would see their brand on Facebook. Our specialized and ever-growing paid social team of experts now handles everything from the complex interactive ad Read More >

5G Technology: Giving Super Powers to Mobile and Media

The 2018 Consumer Electronic Show (CES) in Las Vegas in early January brought new and exciting information about the future of technology. I’m sure you saw countless Facebook posts from your techy friends about self-driving cars, virtual reality, connected homes and the internet of things. One of the main technologies behind all of these impressive, Read More >

How Brands are Utilizing the New Twitter Character Limit

No more are the days of cramming your Tweet into 140 characters. With its most recent character limit update from 140 to 280 characters, Twitter hopes to see an increase in engagement across the platform from users and brands. The recent decision to double character count stems from data they analyzed in the English-speaking market. Read More >

Brands Still Sell Brands

Don’t lose sight of what quality brands can do for your brand in a world of low-quality programmatic and walled advertising gardens. In a world filled with clickbait, meaningless slide shows and questionable content sources, most of which are driven by short attention spans and, ultimately, low-quality programmatic revenue models, it’s refreshing to see strong Read More >

Why You Should Bid on Your Branded Keywords

At some point, you will ask your search marketing account manager this question, And if you are the search marketing account manager, then you will be asked this question: “Why should we bid on our branded search terms, …when we are already listed at #1 in the organic search listings?” Here are the four primary Read More >

OH, CANADA! Update to Canada’s Anti-Spam Law

  July 1st not only marks Canada Day (Fête du Canada) or “Canada’s Birthday” – it also marks important changes coming to Canada’s data protection laws. July 1st 2017 will mark 3 years since Canada’s anti-spam law went into effect, which will be the end of the transition period given to organizations to fully comply Read More >

The Introduction of the New Demand Unit Waterfall

Every year there is a lot of talk around the SiriusDecisions summit. This premiere B2B conference attracts those in sales, marketing and product for a few days away from the office. Sessions like “Account-Based Marketing: What the Future Holds” and “Extending Personas into the Post-Sale Customer Lifecycle” give attendees the opportunity to engage and learn Read More >

Is Your Demand Marketing Not Running Right? Check the Engine Light

One of the things we enjoy the most at Just Media is meeting with clients that really want to evolve their demand gen strategy. We have more powerful tools at our disposal, more than ever before, and we can make a major impact rather quickly. For our clients running cost-per-lead programs, Integrate’s Demand Orchestration Software Read More >

Reigniting the Core Values in Your Brand

Brand safety has met a defiant foe in 2017. With a vacuum of political unrest consuming all facets of media, brands have had to steer through mine fields to avert unintended brand alignment. Although blacklisting and averting politically charged content through brand safety tools can help brands evade these situations, some companies have chosen to Read More >

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