Just Media Digital Marketing Blog

4 B2B Paid Search Ad Copy Tips to Double Your CTR

No matter what the industry is, B2B paid search is one of the most competitive, expensive direct response marketing channels out there. If your campaign isn’t constantly being optimized and tweaked for success, you’ll get left behind by your competitors. Your priorities for your B2B campaigns should be reducing avg. Cost Per Conversion, testing new Read More >

Team Spotlight: Meet Brianna Perkins

The vibrant culture here at Just Media is fueled by the amazing people that we work with.  In our Team Spotlight series, we feature a different member of the team, highlighting the individuals that contribute to our culture. Meet Brianna Perkins, Media Account Manager. Yogi. Writer. Health & Wellness Enthusiast. What is your role at Just Media? As a Media Account Read More >

DuckDuckGo: Advertising to a Privacy Savvy Audience

DuckDuckGo hit a daily record on Monday July 29th, with over 45 Million searches.  The alternative search engine markets itself as “The search engine that doesn’t track you.”  DuckDuckGo keeps your search history private and blocks advertising trackers, stating that “your data shouldn’t be for sale.” Though 45 million daily searches is paltry when compared Read More >

Team Spotlight: Meet Jeremy Palafox

The vibrant culture here at Just Media is fueled by the amazing people that we work with.  In our Team Spotlight series, we feature a different member of the team, highlighting the individuals that contribute to our culture. Meet Jeremy Palafox, Associate Media Director. Godzilla Groupie.  Nordstrom Rack Enthusiast.  Kids Birthday Party Planner Extraordinaire. What is your role at Just Media? Read More >

Marrying Digital Marketing Strategy with Creative Messaging

Today’s digital media world provides a myriad of avenues for advertising products and services to potential customers. As marketers, it is not only our job to ensure we are constructing effective digital strategies to establish campaign success but also to create impactful content that aligns with our marketing strategies and adequately resonates with our intended Read More >

Team Spotlight: Meet Anthony Lopez

The vibrant culture here at Just Media is fueled by the amazing people that we work with.  In our Team Spotlight series, we feature a different member of the team, highlighting the individuals that contribute to our culture. Meet Anthony Lopez, Media Platforms Manager.Music Connoisseur. Believer in Karma. Overly Optimistic. What is your role at Read More >

Winning Strategies for Always-On Paid Social

Welcome back to our deep dive into always-on paid social. In the first post, we explained what is always-on paid social, major benefits to employing an always-on paid social strategy, and platform-specific benefits for LinkedIn, Facebook, and Twitter. Click here if you want to go back for a refresher or to read about it for Read More >

The Platforms Post: June 2019 Edition

In the June edition of the Just Media Platforms Post, we’ve tapped a few of our in-house experts to dish on some of the key trends to keep your eye on this month! Google Marketing Live Keynote 2019 2019’s Google Marketing Live keynote announced a number of new ad products and formats including Discovery Ads, Read More >

Team Spotlight: Meet Alastair Winston

The vibrant culture here at Just Media is fueled by the amazing people that we work with.  In our Team Spotlight series, we feature a different member of the team, highlighting the individuals that contribute to our culture. Meet Alastair Winston, Associate Director, Search Marketing. Podcast Evangelist. Traveler. True Crime Addict. What is your role Read More >

5 Hidden Excel Secrets Every Digital Marketer Should Know

When it comes to optimizing accounts at scale, making individual campaign adjustments within large accounts can be time-consuming, tedious, and generally inefficient. To circumvent this, many advertisers use Microsoft Excel to handle day-to-day optimizations in bulk, as Google Ads and other platforms make it easy to upload changes from spreadsheets. Excel has an almost overwhelming Read More >

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