JUST Media Digital Marketing Blog

Lessons in Account Based Marketing

Our partners at Veritas Technologies shared their greatest learnings from working with us around Account Based Marketing. “We reinvigorated dormant territories, identified new personas and created net new leads and pipeline.” Michelle (Pritoni) Scardino, VERITAS TECHNOLOGIES, LLC. To learn how we did it, read “From the ABM Trenches” by Michelle (Pritoni) Scardino, Senior Director, Global Read More >

Introducing The Dick Reed Awards

JUST Media is committed to fair and equal partnerships. We recognize every person and every company that helps fulfill our mission of Growth with Purpose.   It’s in this tradition that we throw a celebration every year for the often-overlooked backbone of media: vendors, publishers and platforms.     New to this year we’ll be honoring our former CEO and long-time advocate Read More >

C-Suite Parenting

Family Man and Chief Executive Officer, Brandon Friesen, shares how he balances work and parenting in Authority Magazine‘s series, “How extremely busy executives make time to be great parents.” “Life is always going to throw obstacles in your way. While often easier said than done, it’s the growth mindset that helps you grow, learn and Read More >

Cover Letter Resolutions for 2020

Gone are the days of cover letters just repeating your resume synopsis. “We want to hear your story and how it relates to our organization.” JUST Media’s Emily Blinkert, Head of HR and Talent Management Learn more about how to creative compelling and modern cover letters in LiveCareer’s article, “Cover Letter Resolutions for 2020.”

Team Spotlight: Natalia Robinson

The vibrant culture here at JUST Media is fueled by the amazing people who we work with. In our Team Spotlight series, we feature a different member of the team, highlighting the individuals contributes to our culture. Meet Natalia Robinson: Digital marketing evangelist, board game strategist and proud Oakland citizen “Growth with Purpose is to Read More >

JUST Media Nominated at MediaPost’s Creative Media Awards

JUST Media is pleased to announce that our “Visibility Without Borders” work with world leader in service assurance, NETSCOUT, has been nominated in the Business Media category at MediaPost‘s Creative Media Awards. The Creative Media Awards is the only awards program that honors the media industry. The Creative Media Awards express MediaPost‘s belief that media Read More >

Team Spotlight: Charlotte Li

The vibrant culture here at JUST Media is fueled by the amazing people that we work with. In our Team Spotlight series, we feature a different member of the team, highlighting the individuals that contribute to our culture. Meet Charlotte Li: Data, media and film enthusiast “It is always beneficial to take a step away Read More >

JUST Media Celebrated by SFBIG Awards

JUST Media was the most decorated agency at the 2019 Cable Car Bell Ringer and BIG Stars Awards Gala hosted by non-profit professional association, San Francisco Bay Area Innovation Group (SFBIG). The agency won three awards, including Agency BIG Star of the Year (Daniel Lorenze, Head of Creative), Best Use of Branded Content and Campaign of the Year. JUST Read More >

Go Medieval on Quarterly Campaigns: the Dracarys Approach

I challenge marketers to evolve to longer term planning.  As marketers, we are all trying to find ways to make the biggest impact on performance. We work in an age where marketing is now mandated to provide a measurable return on investment, with actual business outcomes predicted and achieved. We’ve grown to expect the routine Read More >

4 B2B Paid Search Ad Copy Tips to Double Your CTR

No matter what the industry is, B2B paid search is one of the most competitive, expensive direct response marketing channels out there. If your campaign isn’t constantly being optimized and tweaked for success, you’ll get left behind by your competitors. Your priorities for your B2B campaigns should be reducing avg. Cost Per Conversion, testing new Read More >

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