JUST Media was the most decorated agency at the 2019 Cable Car Bell Ringer and BIG Stars Awards Gala hosted by non-profit professional association, San Francisco Bay Area Innovation Group (SFBIG). The agency won three awards, including Agency BIG Star of the Year (Daniel Lorenze, Head of Creative), Best Use of Branded Content and Campaign of the Year. JUST Media was nominated for a total of seven categories across Best Use of Video/Creative Social, Agency of the Year and Rising STAR (Kathryn Nassar, Campaign Strategist).
For over a decade, SFBIG has been celebrating innovation in marketing and advertising within the Bay Area. As the organization states, “New digital technologies are changing consumer behavior at an unprecedented rate. All of these new success stories benefit from the heritage of innovative people and companies that have created the foundation for our industry here in SF today.”
Daniel Lorenze, receipt of the Agency BIG Star Award, is a trailblazer both within JUST Media and within our industry at-large. He joined JUST Media to launch the agency’s creative department, playing an instrumental role in integrating the powers of data, media and creative. Lorenze’s work on Imperva and OFX were both nominated within the Best Creative/Video Social category.
“Painting San Francisco With Monet” was the most celebrated work at the award show, winning both Campaign of the Year and Best Use of Branded Content. We worked with the Fine Arts Museums of San Francisco to promote the de Young’s exhibit, “Monet: The Late Years.” True to the nature of the Monet’s final phase in a long career, the media planning directed grand creative attention toward a single location.
While Monet’s landscapes were the gardens of Giverny, our landscape was the metropolis of San Francisco. We targeted opportunities for high impact and frequency accentuated by branded content. We partnered with KDFC, a local radio station to produce “Music of Monet” — a content series featuring the artists musical contemporaries all while promoting the exhibit.