When it comes to media, we have lots of opinions and we’re not shy about sharing them.
We think clicks don’t matter. We think optimization is sexy. We think some of your leads need to be rejected. We think view-through attribution models rock. And aligning your firsthand data with third party analytics is where the fun begins.
To help you use our knowledge, this is where we write about what we think.
How #Facebook is Changing Everything Again: https://t.co/E2NvN97718 #ads #socialmedia3 days ago
Fun read on @hqtrivia , will be interesting to see how they start advertising within the game https://t.co/cjgswIuzv03 days ago
After first exploring a merger 10 years ago, Informa is in talks to acquire UBM. https://t.co/i6nE9INUDw3 days ago
Zuckerberg finally realises/admits all news is not equal https://t.co/tcnUi4ckMS1 week ago
Programmatic - survey of senior digital ad professionals in the US and UK shows around half are unaware of the diff… https://t.co/xiUWgtOTlf1 week ago