When it comes to media, we have lots of opinions and we’re not shy about sharing them.
We think clicks don’t matter. We think optimization is sexy. We think some of your leads need to be rejected. We think view-through attribution models rock. And aligning your firsthand data with third party analytics is where the fun begins.
To help you use our knowledge, this is where we write about what we think.
Don’t lose sight of what quality brands can do for your brand in a world of low-quality programmatic and walled adv… https://t.co/DI81Yz6gpL2 weeks ago
Large ad groups now potential acquisition targets... https://t.co/3zSvwUZSEm2 weeks ago
Even the New York Times has an ARPU of only 16 cents per month. This Englishman in New York could save the integrity…https://t.co/xvukJqXbmX4 weeks ago
Audience-based planning is shifting from cookie-based to ID-based (finally...) https://t.co/u0jlwlPnEY1 month ago
Facebook claims a third more users in the US than people who exist... https://t.co/9wRqmGrJsd2 months ago