When it comes to media, we have lots of opinions and we’re not shy about sharing them.
We think clicks don’t matter. We think optimization is sexy. We think some of your leads need to be rejected. We think view-through attribution models rock. And aligning your firsthand data with third party analytics is where the fun begins.
To help you use our knowledge, this is where we write about what we think.
Media agencies in arms race against management consulting firms and software giants https://t.co/wDhJMSfDmQ https://t.co/Uc1PfhKLbT6 hours ago
Next version of Safari to use machine learning to suppress cross-site tracking and purge ad retargeting data after 2…https://t.co/iE1BtqulBy2 days ago
Google plans to end the policy that allows users to bypass paywalls on news sites https://t.co/zjOjthEGmF5 days ago
Innovation in print - Quartz to publish book sponsored by advertiser https://t.co/qURYe2auZP2 weeks ago