When it comes to media, we have lots of opinions and we’re not shy about sharing them.
We think clicks don’t matter. We think optimization is sexy. We think some of your leads need to be rejected. We think view-through attribution models rock. And aligning your firsthand data with third party analytics is where the fun begins.
To help you use our knowledge, this is where we write about what we think.
In an age of digital, explaining traditional advertising to a room of elementary kids can be challenging. Read on t… https://t.co/0MyT39UaO77 days ago
We're so happy to have Camille as a part of our team! #COOPcommunity https://t.co/WDzxftg8dh7 days ago
Head Of Strategy - The Specialist Works https://t.co/Tg3cmDEvM73 weeks ago
Facebook promises ‘metrics clean up’ to bring more clarity to its advertising offering https://t.co/R22syXrLig4 weeks ago