When it comes to media, we have lots of opinions and we’re not shy about sharing them.
We think clicks don’t matter. We think optimization is sexy. We think some of your leads need to be rejected. We think view-through attribution models rock. And aligning your firsthand data with third party analytics is where the fun begins.
To help you use our knowledge, this is where we write about what we think.
Audience-based planning is shifting from cookie-based to ID-based (finally...) https://t.co/u0jlwlPnEY7 days ago
Facebook claims a third more users in the US than people who exist... https://t.co/9wRqmGrJsd2 weeks ago
Google does the right thing.... https://t.co/ziIotA0Yzj2 weeks ago
UK - the media industry's first trading exchange is now 18 years old. #Radio https://t.co/JrcVLaTl2i2 weeks ago