When it comes to media, we have lots of opinions and we’re not shy about sharing them.
We think clicks don’t matter. We think optimization is sexy. We think some of your leads need to be rejected. We think view-through attribution models rock. And aligning your firsthand data with third party analytics is where the fun begins.
To help you use our knowledge, this is where we write about what we think.
Regardless of your role in the marketing industry, the term Account Based Marketing has become one of the most commonly-used terms that is tossed around....
LinkedIn recently published a case study featuring FireEye to show how the team utilized LinkedIn to boost results of their lead-generation campaign and leveraged the...
Cheers to the #GIF & it's 30th Anniversary: https://t.co/gULRI7X2NB6 days ago
Fret no more: #Instagram now lets you share a replay of your live videos for 24 hours: https://t.co/fFPxoSImCv #SocialMedia6 days ago
According to eMarketer, $4 out of every $5 USD spent on display #ads in U.S. this year will be programmatically https://t.co/zWDWaLJBrk6 days ago
Interesting #Marketing Stats from the Past Week in Digital Games, Social Media & B2B (via @Adweek ) https://t.co/s9RPeNd1342 weeks ago
#Pinterest is taking it to the streets, launching its first out-of-home advertising campaign, What If, in #NYC #OOH https://t.co/Tpwo4hfhIa2 weeks ago