When it comes to media, we have lots of opinions and we’re not shy about sharing them.
We think clicks don’t matter. We think optimization is sexy. We think some of your leads need to be rejected. We think view-through attribution models rock. And aligning your firsthand data with third party analytics is where the fun begins.
To help you use our knowledge, this is where we write about what we think.
One of the things we enjoy the most at Just Media is meeting with clients that really want to evolve their demand gen strategy. We...
A look at the New Demand Unit Waterfall Introduced at the #SiriusDecisions Summit: https://t.co/cRWDRMvd3b https://t.co/AUdsVQqRYG1 week ago
Force yourself to analyze your prospects & target them with the right message at the right time #DemandWaterFall https://t.co/cRWDRMvd3b1 week ago
A New Look at Millennials’ Favorite Brands Shows a Few Surprises Climbing the List https://t.co/Qhubsymjxi2 weeks ago
Brands are betting on becoming more useful to drivers #Waze #Ads https://t.co/nwchuh9xy12 weeks ago
Wimbledon championship Google doodle marks 140th anniversary of world’s oldest tennis tournament https://t.co/r2XjXbW32t2 weeks ago