Posts Tagged:Twitter

How Brands are Utilizing the New Twitter Character Limit

No more are the days of cramming your Tweet into 140 characters. With its most recent character limit update from 140 to 280 characters, Twitter hopes to see an increase in engagement across the platform from users and brands. The recent decision to double character count stems from data they analyzed in the English-speaking market.…

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Clash of the Social Titans!

This afternoon I received the following announcement from LinkedIn: LinkedIn and Twitter have worked together since 2009 to enable you to share your professional conversations on both platforms. Twitter recently evolved its strategy and this will result in a change to the way Tweets appear in third-party applications. Starting today Tweets will no longer be displayed…

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Twitter ROI 2B or Not B2B ?

OK so today sees the posting of the following research in B2B magazine which studied the perceived impact on ROI for B2B companies via Twitter. Link to the article is here As expected the reality of proven sucess is very unclear but what appears most evident is that those who dedicated time and effort and seemingly…

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