Posts Tagged:Social Media

Improve Overall Performance with an Always-On Paid Social Strategy

As a Social Media Manager, I’ve run a large number of social campaigns in my career. The majority of these match the following description: short-term, usually event/time-based, align with quarterly budgets, and include a fixed end date. After which, there can be long periods of time the brand goes dark until the next campaign launches. Read More >

Data Breach: What Comes Next for Facebook Advertising

B2B Brands On Facebook In 2018, Facebook had its CEO questioned by lawmakers in a tense hearing for two days. They became the target of consumer and privacy watchdogs and allowed shareholders to become increasingly distrusting of their data security. This public relations nightmare left many advertisers wondering how B2B brands on Facebook should position Read More >

5 Reasons Reddit Marketing Is Essential to Your Digital Strategy

Great B2B marketers are always looking for new and interesting ways to reach their target audience. Over the past 10 years, social media has gone from curio to table stakes for B2B companies (as well as B2C of course) as a way to engage with existing customers, prospects, and their industry as a whole. LinkedIn, Read More >

2019 Social Media Image Size Reference Guide

In the ever-changing landscape of social media, it’s important to stay up to date with image sizes and formats for each platform.  Leveraging social media is a great way to engage with your audience in creative ways, but can also be very competitive. With so many brands vying for the attention of users, it’s important Read More >

Social Media Trend Forecast: 2019

Tis the season for reflection and it’s no secret times have drastically changed since Just Media kicked off its first paid social media campaign back in 2012. At this time targeting was extremely limited, spends were less than minimal and most B2B marketers, and even some B2C marketers, never thought they could see their brand Read More >

Bouncing Away from Bounce Rate

There is an undeniable need for marketers to prove out our strategies and craft relevant, actionable insights to move forward. Ultimately, we have to demonstrate the worth of our campaigns if we hope to continue creating future campaigns. This can be particularly difficult when it comes to paid social media campaigns since it is relatively Read More >

2018 Social Trend Forecast Part 2

In part two of this blog series, our social team gives their thoughts on the various platforms and what exciting developments they hope to see over the next 12 months. If you missed part one, click here for more 2018 social media trends. Optimizing Ad Campaign Budgets A new feature coined as ‘Campaign Budget Optimization’ is Read More >

2018 Social Trend Forecast Part 1

  Times have immensely changed since Just Media kicked off its first paid social media campaign back in 2012. Targeting was rudimentary, spends were minimal and most B2B marketers never thought they would see their brand on Facebook. Our specialized and ever-growing paid social team of experts now handles everything from the complex interactive ad Read More >

How Brands are Utilizing the New Twitter Character Limit

No more are the days of cramming your Tweet into 140 characters. With its most recent character limit update from 140 to 280 characters, Twitter hopes to see an increase in engagement across the platform from users and brands. The recent decision to double character count stems from data they analyzed in the English-speaking market. Read More >

2017 Social Media Trend Impacts: An Agency Perspective (Part 2)

In part two of this blog series, our social team gives their thoughts on the various platforms and what exciting developments they hope to see over the next 12 months. If you missed part one, click here for more 2017 social media trends. Microsoft + LinkedIn Join Forces In June of 2016 Microsoft made a pivotal Read More >

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