Posts Tagged:Social Media

Bouncing Away from Bounce Rate

There is an undeniable need for marketers to prove out our strategies and craft relevant, actionable insights to move forward. Ultimately, we have to demonstrate the worth of our campaigns if we hope to continue creating future campaigns. This can be particularly difficult when it comes to paid social media campaigns since it is relatively Read More >

2018 Social Trend Forecast Part 2

In part two of this blog series, our social team gives their thoughts on the various platforms and what exciting developments they hope to see over the next 12 months. If you missed part one, click here for more 2018 social media trends. Optimizing Ad Campaign Budgets A new feature coined as ‘Campaign Budget Optimization’ is Read More >

2018 Social Trend Forecast Part 1

  Times have immensely changed since Just Media kicked off its first paid social media campaign back in 2012. Targeting was rudimentary, spends were minimal and most B2B marketers never thought they would see their brand on Facebook. Our specialized and ever-growing paid social team of experts now handles everything from the complex interactive ad Read More >

How Brands are Utilizing the New Twitter Character Limit

No more are the days of cramming your Tweet into 140 characters. With its most recent character limit update from 140 to 280 characters, Twitter hopes to see an increase in engagement across the platform from users and brands. The recent decision to double character count stems from data they analyzed in the English-speaking market. Read More >

2017 Social Media Trend Impacts: An Agency Perspective (Part 2)

In part two of this blog series, our social team gives their thoughts on the various platforms and what exciting developments they hope to see over the next 12 months. If you missed part one, click here for more 2017 social media trends. Microsoft + LinkedIn Join Forces In June of 2016 Microsoft made a pivotal Read More >

2017 Social Media Trend Impacts: An Agency Perspective (Part 1)

Just Media has been running client paid social media campaigns since 2012 when targeting was rudimentary, spends were tiny and most B2B marketers never thought they would see their brand on Facebook. How times have changed. Our large team now handles everything from the complex interactive ad deployments, intricate audience set up using first and Read More >

Facebook Looking to Strengthen Its Metrics

Update from the Just Media Paid Social Team: In early September, Facebook announced that the company’s video view metrics had been reported incorrectly for over two years. On Wednesday, November 15th, the company also announced they were over-reporting time spent on Instant Articles. These data issues have left some advertisers skeptical of the metrics that Read More >

How Pinterest Influences the In-Store Purchasing Decisions of their Users

I confess. I’ll own up to it. I am capable of killing a truly absurd and somewhat embarrassing amount of time on Pinterest. The draw of having an app on my phone where I can research and save recipes I’d like to try, DIY projects that seem fun and easy (but that I’ll ultimately probably Read More >

Facebook Rolls out 360-Degree Video for iOS

Last week Facebook announced several updates to its 360-degree News Feed video offering, including the newly established compatibility with both iPhone and iPad. Facebook first introduced the ability to share and view 360-degree video within the News Feed on desktop and Android platforms in September, but limited distribution has prevented the widespread adoption of the Read More >

Navigating the Murky Waters of Social Media Following an International Event

In the wake of the horrific terrorist attacks in Paris over the weekend, we are reminded yet again that we do not live in a world devoid of tragedy; we are forced to consider the world outside of ourselves and our own individual lives, and remember that we are all an interconnected global community. It Read More >

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