Posts Tagged:Social Media

2017 Social Media Trend Impacts: An Agency Perspective (Part 2)

In part two of this blog series, our social team gives their thoughts on the various platforms and what exciting developments they hope to see over the next 12 months. If you missed part one, click here for more 2017 social media trends. Microsoft + LinkedIn Join Forces In June of 2016 Microsoft made a pivotal…

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2017 Social Media Trend Impacts: An Agency Perspective (Part 1)

Just Media has been running client paid social media campaigns since 2012 when targeting was rudimentary, spends were tiny and most B2B marketers never thought they would see their brand on Facebook. How times have changed. Our large team now handles everything from the complex interactive ad deployments, intricate audience set up using first and…

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Facebook Looking to Strengthen Its Metrics

Update from the Just Media Paid Social Team: In early September, Facebook announced that the company’s video view metrics had been reported incorrectly for over two years. On Wednesday, November 15th, the company also announced they were over-reporting time spent on Instant Articles. These data issues have left some advertisers skeptical of the metrics that…

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How Pinterest Influences the In-Store Purchasing Decisions of their Users

I confess. I’ll own up to it. I am capable of killing a truly absurd and somewhat embarrassing amount of time on Pinterest. The draw of having an app on my phone where I can research and save recipes I’d like to try, DIY projects that seem fun and easy (but that I’ll ultimately probably…

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Facebook Rolls out 360-Degree Video for iOS

Last week Facebook announced several updates to its 360-degree News Feed video offering, including the newly established compatibility with both iPhone and iPad. Facebook first introduced the ability to share and view 360-degree video within the News Feed on desktop and Android platforms in September, but limited distribution has prevented the widespread adoption of the…

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Navigating the Murky Waters of Social Media Following an International Event

In the wake of the horrific terrorist attacks in Paris over the weekend, we are reminded yet again that we do not live in a world devoid of tragedy; we are forced to consider the world outside of ourselves and our own individual lives, and remember that we are all an interconnected global community. It…

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The Power of Social Media: Today’s Go-To News Source

Today, news really does travel fast. The power of social media has rapidly increased our access to current events and everything in between. For example, the recent killing of Cecil the Lion in Zimbabwe by an American dentist went from zero to viral in less than 24 hours via social media. On Facebook alone, articles…

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And the winner is – Social Media!

The Academy Awards is the second biggest TV event behind the Super Bowl. This past Sunday night, the award show scored its highest ratings in a decade with 43 million viewers. The average cost for a :30second spot was $1.8 million, which equated to at least an estimated $90million in ad revenue.

2014 The Continued Growth of Social Media and Content Marketing

Happy 2014! As we have now finished 2013 and the reviews of everything that has occurred in the past, it is a good a time as any to look ahead to where the advertising industry is going not only in 2014 but beyond as well. The growth of social media advertising has really blossomed…

Combining OOH executions with Social Media

I saw this headline on the design section of this morning, “A High-Tech Street Sign That’s Plugged Into Social Media,” and was intrigued to read more. What a cool OOH concept – taking the age-old street sign and making it “smart” by allowing it to show different data points of interest that people can…

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