Posts Tagged:Search

From AdWords to “Google Ads”: Everything You Need To Know

What Google recently announced the name of Google AdWords will change to “Google Ads”. According to Google, we should see the change hit our accounts on July 24th. At a recent keynote event, Google elaborated on the change and what new products/features we can expect this year. Why With Google search, YouTube, Gmail, and GDN Read More >

The Platform Post: April

Welcome to The Platforms Post, a brand new, monthly newsletter curated by the Social Media, Search, and Programmatic experts at Just Media. Get the dish on everything from industry news to platform updates.   S O C I A L  LinkedIn Rolls Out Native Video Ads  LinkedIn recently rolled out native video ads, which is Read More >

Why You Should Bid on Your Branded Keywords

At some point, you will ask your search marketing account manager this question, And if you are the search marketing account manager, then you will be asked this question: “Why should we bid on our branded search terms, …when we are already listed at #1 in the organic search listings?” Here are the four primary Read More >

To Conquest or Not To Conquest? That Is the Paid Search Question

Search marketing is fun. In each PPC account, you get to play around with a handful bells and whistles to consistently improve performance. But, what happens when you’ve had your fun with those bells and whistles and want to try something new? Easy. Go after the competition! Hmmm… not so fast. While it’s easy to Read More >

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