Posts Tagged:ROI

Twitter ROI 2B or Not B2B ?

OK so today sees the posting of the following research in B2B magazine which studied the perceived impact on ROI for B2B companies via Twitter. Link to the article is here As expected the reality of proven sucess is very unclear but what appears most evident is that those who dedicated time and effort and seemingly…

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Social Media and Linear Metrics

I read with interest this article on the problems marketers are struggling with in relation to the use of social media at the recent DMA conference. This highlights well the existing problem faced by social media and indeed online media in general as we move into 2008. The “Google effect” means that marketers are now…

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