Posts Tagged:Retargeting

Retargeting Made Easy: Best Practices Any Marketer Can Use

As you are probably more than aware, retargeting is a digital advertising strategy that allows advertisers to anonymously ‘follow’ audiences all over the web using cookie-based data from pixels placed on landing pages, CRM lists or even within ad units. Retargeting helps your brand stay in front of an already engaged audience and is an…

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Retargeting: Time to get creative!

Re-engaging with your audience is one of the most successful strategies to drive a conversion. Today’s article on ClickZ points out a few rules we all need to keep in mind to ensure a positive experience for the user. Obviously, the risk of annoying the audience is high. In addition to frequency capping, opt-out icons…

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