Posts Tagged:Programmatic

Programmatic Pioneers: The State of Programmatic

Programmatic advertising has grown quickly in the digital marketing space over the past few years. eMarketer estimates that programmatic display ad spend will reach $33 billion this year and will hit $46 billion in 2019. The promise of programmatic is that it makes advertising more targeted and relevant, therefore making media buying more efficient. Using Read More >

The Platform Post: April

Welcome to The Platforms Post, a brand new, monthly newsletter curated by the Social Media, Search, and Programmatic experts at Just Media. Get the dish on everything from industry news to platform updates.   S O C I A L  LinkedIn Rolls Out Native Video Ads  LinkedIn recently rolled out native video ads, which is Read More >

Mobile Marketing: The New King

If you’re not already in mobile, you’re behind – and here’s why: According to Marketo’s Definitive Guide to Mobile Marketing, “79% of Smartphone users have their phone on, or near them, for all but two hours of their waking day.” They go on to report this staggering figure:  There are 7.1 billion people on Earth, Read More >

Just Media’s Brandon Friesen Shares His Thoughts With Contently: Can Native Succeed Programmatically?

Sponsored Content Is Becoming Programmatic, But Can Programmatic Ever Truly Be Native? The marketers fueling this growth see programmatic native as a means of getting the scale of programmatic displays without sacrificing the branding benefits they receive from hand-crafted sponsored content. In fact, Just Media President Brandon Friesen saw branded content on Nativo outperform paid Read More >

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