Posts Tagged:Programmatic Buying

Programmatic Pioneers: The State of Programmatic

Programmatic advertising has grown quickly in the digital marketing space over the past few years. eMarketer estimates that programmatic display ad spend will reach $33 billion this year and will hit $46 billion in 2019. The promise of programmatic is that it makes advertising more targeted and relevant, therefore making media buying more efficient. Using Read More >

Programmatic Buying: The Next Big Thing for Television Advertising?

What did you think about this year’s lineup of Super Bowl commercials? Aside from the lackluster attempts at comedy (or lack thereof in the case of Nationwide Insurance), I found many of them to be unappealing and irrelevant to me. While advertising on a massive scale like the Super Bowl can’t speak to all audiences Read More >

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