Posts Tagged:Paid Search

Google Ad(word)s 2018: A Year in Review

Another year come, another year gone. The world saw Facebook + Cambridge Analytica’s political blunder, Meghan Markle and Prince Harry tying the knot, and Russia host the best World Cup tournament ever. But perhaps these events pale in comparison to the shifts we saw in search engine marketing. Perhaps.   AdWords Re-branded to AdsGoogle announced Read More >

Voice Search: What Alexa, OK Google, Siri and Cortana Have to Say

  Alexa! How can I leverage voice search? Chances are that you’ve used voice search before.  Whether Siri, Alexa, Google Voice or Cortana answered your question on your phone or home device, all of these technologies fall into the emerging category of voice search.  Personal assistant devices have gained major popularity over the last couple Read More >

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