Posts Tagged:Media Spend

Don’t Handcuff your Media Spend

Imagine that you are a Senior Marketing Director of a professional sports team in charge of generating more ticket sales. Or you are responsible for your car dealership’s online advertising dollars and theorize one of the most effective spots to spend your money is on www.cars.com. You wouldn’t be wrong and neither would the Senior…

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Why this story could be much bigger than it appears…

I was fascinated by this recent story in the Guardian news paper about an Indian company who are apparently planning to build internet ready tablets for $50. The project is part of India’s commitment to move from 150 million citizens online to 600 million in the next four to five years. Why is this important?…

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