Posts Tagged:Lead Generation

Case Study: How Just Media Helped FireEye Generate ROI on LinkedIn

LinkedIn recently published a case study featuring FireEye to show how the team utilized LinkedIn to boost results of their lead-generation campaign and leveraged the platform for stronger ROI metrics.  The client saw tremendous improvement over the quarter and the quality of traffic driven from LinkedIn proved to be higher than other social platforms. Generating…

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Why Sales and Marketing Integration is Vital to Optimize Lead Campaigns

As a media buyer, with clients mostly in the B2B IT space, I have bought well over 50,000 leads in the past 10 years using a variety of tactics and media partners. But how many of these 50,000 leads have resulted in tangible sales opportunities for my clients? As that is the end goal, it…

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Top 5 Tips & Tricks for Managing Lead-Gen Contracts: Publisher Secrets Revealed

“I am a pretty versatile fool when it comes to contract, business and such things. I have signed a lot of contracts in my time and at sometime I probably knew what the contracts meant, but six months later everything had grown dim and I could be certain of only two things, to wit: One,…

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