Posts Tagged:Google

The Power of Search Meets the Power of Video: Next Steps to Unleashing Opportunity

In today’s world of vast media consumption sources, customers self-nurture through the buying process. At Just Media, we see it as our job to help clients build an infrastructure that leverages disparate data sets and technology to facilitate the self-nurture process through media and messaging. In fact, it’s at the heart of our philosophy in…

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Competition Capitalizes on Google’s Constant Legal Troubles

Google, the search engine market leader and tech giant, might have to worry about its competition a little more in coming times.  For years, Google has held a majority market share between 66% and 67%. The next closest competitor Bing holds only 18% market share.  This dominance has allowed Google to walk on a very…

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Retargeting: Time to get creative!

Re-engaging with your audience is one of the most successful strategies to drive a conversion. Today’s article on ClickZ points out a few rules we all need to keep in mind to ensure a positive experience for the user. Obviously, the risk of annoying the audience is high. In addition to frequency capping, opt-out icons…

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Google Gets a Dose of Media Reality

I sometimes joke with the Just Media team that media planning could be done by a bunch of trained monkeys. It’s one of the reasons clients are always trying to pay us peanuts for our services! Indeed in this modern economy of cost cutting and service justification it’s often the impression that agencies like ours…

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What Price Content?

I was listening to a very interesting debate from the Charlie Rose program about the future of newspapers with Walter Isaacson of “Time,” Robert Thomson of “Wall Street Journal” and Mort Zuckerman of “The New York Daily News”. A couple of items caught my attention. Firstly the comment that Google devalues everything – the argument…

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Social Media and Linear Metrics

I read with interest this article on the problems marketers are struggling with in relation to the use of social media at the recent DMA conference. This highlights well the existing problem faced by social media and indeed online media in general as we move into 2008. The “Google effect” means that marketers are now…

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Is There Room for Remnant Bid Model in B2B Print Space?

Most people have heard me bang on about how much I believe in print media for achieving certain campaign goals. However as print budgets gets squeezed and issue sizes drop, I like many, have concerns about readers continuing to find sufficient content to interest them. Just looking at a few of this weeks IT publications,…

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