Posts Tagged:Demand Generation

Is Your Demand Marketing Not Running Right? Check the Engine Light

One of the things we enjoy the most at Just Media is meeting with clients that really want to evolve their demand gen strategy. We have more powerful tools at our disposal, more than ever before, and we can make a major impact rather quickly. For our clients running cost-per-lead programs, Integrate’s Demand Orchestration Software…

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B2B Research – Brand verses Demand Gen

I was extremely interested to see some coverage of a research piece between Ziff Davis Enterprise, Forbes and B2B agency Stein Rogan and Partners. The article link on B2B magazine can be found here. Firstly the findings that a majority of B2B marketers (64%) are giving equal weight to branding and demand gen is reassuring.…

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