Posts Tagged:Branding

Brands Still Sell Brands

Don’t lose sight of what quality brands can do for your brand in a world of low-quality programmatic and walled advertising gardens. In a world filled with clickbait, meaningless slide shows and questionable content sources, most of which are driven by short attention spans and, ultimately, low-quality programmatic revenue models, it’s refreshing to see strong Read More >

Why You Should Bid on Your Branded Keywords

At some point, you will ask your search marketing account manager this question, And if you are the search marketing account manager, then you will be asked this question: “Why should we bid on our branded search terms, …when we are already listed at #1 in the organic search listings?” Here are the four primary Read More >

How the 76ers and StubHub Are Patching Things Up in the NBA

It was recently announced that the Philadelphia 76ers and StubHub have officially formed the first jersey patch partnership in NBA history. The 76ers will become the first team in major American sports to sell advertisement on a jersey. (Rovell, ESPN) What does this mean for the industry? Nobody knows for certain. As Adam Silver, the Read More >

Unique Ad Unit for EMC in Wall Street Journal

The lack of blog activity over recent months is obvious. With major brand launches from Juniper Networks and EMC, rolled out on a global scale, its been very much all hands on deck including me. It’s something I love though as get back into both strategy development and actual media planning – back at the Read More >

B2B Research – Brand verses Demand Gen

I was extremely interested to see some coverage of a research piece between Ziff Davis Enterprise, Forbes and B2B agency Stein Rogan and Partners. The article link on B2B magazine can be found here. Firstly the findings that a majority of B2B marketers (64%) are giving equal weight to branding and demand gen is reassuring. Read More >

Lead Fatigue

Last week I had one of those great media lunch meetings where a publishing representative lets rip about the market and offers up insights and views that confirm some of my long held suspicions. Obviously I’ll not divulge names but needless to say it was a significant player in the IT space and the discussion Read More >

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