Posts Tagged:Best Practices

Getting Your Foot in the door: Best practices for the Pre-Nurture Nurture

The creative message and associated call to action in B2C advertising is pretty clear. Kellogg’s asks you to buy this box of cereal. Netflix requests you to sign up for a free 30-day trial. Capital One wants me to learn more about their credit card. The path from point A to point B is 100% Read More >

Best Practices: Making Your Landing Page the Best it Can Be

There is no exact science to a landing page, nor a formula for what makes the best user experience in a campaign. However, there are some best practices that you can follow to try and get the most out of your landing pages and website. Most importantly, make sure a landing page promotes your goals, Read More >

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