Articles for: Terra Baykal

2018 Facebook Updates: A Marketer’s Approach

Mark Zuckerberg’s recent announcement has sent shockwaves through the marketing world, and for good reason. He promises that 2018 will be the year that Facebook turns its focus back to the core experience of connecting users with friends and family. There is a lot of speculation in the market at this time about what kind Read More >

Facebook Ad Blockers: Epidemic or Opportunity?

Take a minute to ask yourself, what is the state of digital advertising industry? If you are a marketing professional, it is easy to slip into autopilot and answer something along the lines of, “The digital landscape is stronger today than ever. With growing technological capabilities and decreasing costs on digital channels, there seem to Read More >

New Year’s Resolutions for Paid Social Media

With only two weeks left in 2015, it’s safe to say that this has been a huge year for social media. Facebook announced earlier this year that it hit one billion users in a single day, over 2.2 billion people are now active on social media platforms and marketers are estimated to have spent $23.5 Read More >

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