Articles for: Sean Brennan

Facebook Looking to Strengthen Its Metrics

Update from the Just Media Paid Social Team: In early September, Facebook announced that the company’s video view metrics had been reported incorrectly for over two years. On Wednesday, November 15th, the company also announced they were over-reporting time spent on Instant Articles. These data issues have left some advertisers skeptical of the metrics that…

Read More →

Three Tips for Getting the Most Out of Facebook Video Ads

  Facebook video is a great avenue for marketers that want to establish brand presence and tell a story at a very efficient cost to a specific audience. It can be debated whether or not Facebook video is more costly than YouTube ads for a completed view, but with the amount of rich data Facebook…

Read More →

Back to Top