Articles for: Katelyn Sheehan

A New Perspective: What Advertising Means to Elementary Kids

  A couple of weeks ago, I was given the opportunity to volunteer at the Sheppard Elementary Career Fair, which is where my niece attends 4th grade and my sister teaches 2nd grade. The other volunteers ranged from police officers and firefighters to psychologists, a college advisor, a nurse and more.  Students from 4th-6th grade Read More >

Best Practices: Making Your Landing Page the Best it Can Be

There is no exact science to a landing page, nor a formula for what makes the best user experience in a campaign. However, there are some best practices that you can follow to try and get the most out of your landing pages and website. Most importantly, make sure a landing page promotes your goals, Read More >

Using Word of Mouth Advertising to Your Advantage

The oldest form of advertising is one that will never go out of style and one that often times can’t be controlled, or can it? Word of mouth is what many people rely on to make every day choices like where to go for dinner and even the more serious decisions like choosing their family Read More >

The Evolution of Facebook Advertising

At the on-set of Facebook, Mark Zuckerberg and his team constantly questioned the place of advertisements on Facebook. With Facebook just beginning to gain momentum with college students, they feared that introducing advertisements too early on in the development would be a turn off and ruin Facebook’s “coolness” factor. 9 years later, with Facebook being Read More >

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