Articles for: Janay Lampkin

The Year of Social Influencers

As savvy consumers, it’s safe to say that in this day in age, audiences are resonating less with logos and more with humans. Audiences are slowly shifting from retrieving their real-time product updates from television, radio and print media and instead leaning on channels like Facebook, Twitter and Instagram. With 47% of online consumers using…

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The Role of Mobile in B2B Marketing

At the end of the day, we are all consumers when it comes to content and we all reach for the same thing before making a decision; our mobile device. According to Ad Age, “66% of B2B marketers now use their mobile devices for business.” The role of mobile in B2B has taken the industry…

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4 Reasons B2B Marketers Should Integrate Interactive Content

Interactive Content is the future of marketing. Either take advantage of it now, or get surpassed by those who do. Interactive Content can be defined as any user experience that has an interactive element and allows people to participate in the content. At Just Media, we believe that it’s a more efficient way to deliver…

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