Articles for: Brandon Friesen

Brands Still Sell Brands

Don’t lose sight of what quality brands can do for your brand in a world of low-quality programmatic and walled advertising gardens. In a world filled with clickbait, meaningless slide shows and questionable content sources, most of which are driven by short attention spans and, ultimately, low-quality programmatic revenue models, it’s refreshing to see strong…

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Just Media: Finalists in the 2015 Content Marketing Institute Awards

It’s always tough to make a mark when you first submit in a new category, but the Just Media team was proud to be recognized as a finalist in the recently announced Content Marketing Awards 2015 in the category of Best Paid Advertising / Content Marketing Integration. The project submitted was the cobranded Intel /…

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Just Media’s Brandon Friesen Shares His Thoughts With Contently: Can Native Succeed Programmatically?

Sponsored Content Is Becoming Programmatic, But Can Programmatic Ever Truly Be Native? The marketers fueling this growth see programmatic native as a means of getting the scale of programmatic displays without sacrificing the branding benefits they receive from hand-crafted sponsored content. In fact, Just Media President Brandon Friesen saw branded content on Nativo outperform paid…

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Condolences to the IDG Family with the Passing of Pat McGovern: What a Legacy of Community

On behalf of the Just Media team, we want to extend our thoughts and condolences to the IDG family after hearing the news of the passing of IDG & IDC Founder, Patrick J. McGovern. You can read about the amazing life of this man here:

Do LUMAscapes Make You Overwhelmingly Depressed?

The New “Marketing Technology” LUMAscape Underscores the Complexity of Evolving Your Internal Technology Marketing Platforms At Just Media, we have the pleasure of working with a variety of marketers across a multitude of industries: B2B Tech, Consumer Tech, Healthcare / Life Sciences, Financial Services, Human Capital Management, Energy, etc. However, they all face the same…

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Your Media Future is Now: Don’t Be Stupid and Get Left Behind

“The Future of Digital” presentation, artfully strung together by Business Insider’s CEO & EIC, Henry Blodget, is one of my favorite decks of the year. Despite the fact that Mr. Blodget’s name is the perfect combination of “blog” and “gadget,” his 137 slide presentation paints a cohesive picture on the global state of digital. He…

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