In the ever-changing landscape of digital media advertising, paid social media is the front-runner of this evolution. In the past 10 months we’ve seen Facebook and Twitter launch in-feed video, Pinterest launch their self-serve advertising tool and Instagram start experimenting with sponsored images. In the wake of all this, brands and businesses need guidance on how to effectively run a paid social media campaign. Enter, the Paid Social Media Specialist.
The Paid Social Media Specialist will be responsible for understanding the intricacies and best practices for paid advertising on Facebook, Twitter, LinkedIn, YouTube, Pinterest and Tumblr. He/She will build, launch, optimize and report on paid social media campaigns for a variety of different clients in both B2B and B2C sectors. Additionally, he/she will have the motivation to expand their knowledge into the broader scope of digital media advertising technology and strategy.
Bachelors Degree, preferably in Marketing or Advertising; or equivalent work experience
Proficient in MS Office, particularly Excel
Knowledge and understanding of paid vs. organic social media strategy
Exceptional organization and communication skills
Highly Motivated with a strong desire to meet or exceed expectations
Exceptional attention to detail and the ability to meet aggressive deadlines
Understanding of integrated marketing communications and the digital media landscape
A good sense of humor
The Following Skills are a Huge Plus (Not required)
Facebook Power Editor Experience
Google AdWords Experience
Ad Serving experience
LinkedIn, Twitter, Pinterest advertising experience
Organizing and launching paid campaigns in Facebook, Twitter, LinkedIn, YouTube and Pinterest
Setting up and organizing click-trackers for campaign links in our ad server
Campaign monitoring and optimization based on KPIs
Weekly and Bi-weekly reporting on campaign performance
Serve as point of contact to clients for reporting calls, recommendations and day-to-day collaboration
Constantly stay on top of platform improvements and new offerings in the social media space
Assist in social media strategy creation
Work with Data Team to ensure all tagging and ad serving is properly executed
Additional duties as assigned or requested
Just Media, Inc. an equal opportunity employer, offers an exciting opportunity for qualified career-motivated professionals. We provide competitive compensation and the chance to work with talented people in a winning, successful, and pleasant environment. We offer many premium benefits which currently include, but are not limited to, 401(k), medical and dental.
Interested candidates who fit the description are encouraged to respond to firstname.lastname@example.org.
Applicants MUST respond with the following information to be considered:
- Resume with cover letter explaining your qualifications for this position
- Office location you are applying for
- Salary Range Requirements