In the ever-changing landscape of digital media advertising, paid social media finds itself as a front-runner of this evolution. In the past 10 months we’ve seen Facebook and Twitter launch in-feed video, Pinterest launch their self-serve advertising tool and Instagram start experimenting with sponsored images. In the wake of all this, brands and businesses need guidance on how to effectively run a paid social media campaign. Enter, the Paid Social Media Analyst.
The Paid Social Media Analyst will be responsible for reporting on and analyzing paid advertising for B2B and B2C clients across social media channels such as Facebook, Twitter, LinkedIn, YouTube, Pinterest and Tumblr. He/She will have the motivation to expand their knowledge into the broader scope of not only paid social media but digital media advertising technology and strategy.
Bachelor’s Degree, preferably in Marketing or Advertising; or equivalent work experience
Proficient in MS Office (Strongest in Excel)
Knowledge and understanding of paid vs. organic social media strategy
Exceptional organization and communication skills
Highly Motivated with a strong desire to meet or exceed expectations
Exceptional attention to detail and the ability to meet aggressive deadlines
A good sense of humor
The Following Skills are a Huge Plus (Not required):
Facebook Power Editor Experience
Google AdWords Experience
Ad Serving experience
LinkedIn, Twitter, Pinterest advertising experience
Reporting and analyzing paid campaigns in Facebook, Twitter, LinkedIn, YouTube and Pinterest
Gathering reports for campaign links in our ad server
Weekly and Bi-weekly reporting on campaign performance
Internal communication for analysis of campaigns between Paid Social, Media, and Analytics Teams
Constantly stay on top of platform improvements and new offerings in the social media space
Assist in social media strategy creation
Work with Data Team to ensure all tagging and ad serving is properly executed
Additional duties as assigned or requested
Just Media, Inc. an equal opportunity employer, offers an exciting opportunity for qualified career-motivated professionals. We provide competitive compensation and the chance to work with talented people in a winning, successful, and pleasant environment. We offer many premium benefits which currently include, but are not limited to, 401(k), medical and dental.
Interested candidates who fit the description are encouraged to respond to email@example.com.
Applicants MUST respond with the following information to be considered:
- Resume with cover letter explaining your qualifications for this position
- Office location you are applying for
- Salary Range Requirements