[ Media Platforms Analyst – Emeryville, CA ]

Location: Emeryville, CA

Programmatic is about using data to buy advertising in an automated and real time fashion. It allows advertisers to reach relevant users across digital channels at scale. It has been at the forefront of digital media advertising for years now, and quickly evolved from basic site retargeting to more and more complex strategies. The Media Platforms Analyst will help Just Media continue to innovate their programmatic offerings across B2B and B2C, test new platforms and ensure we keep our clients atop of the industry.

Must Haves:

  • Bachelor’s Degree, preferably in Marketing or Advertising; or equivalent work experience
  • Proficient in MS Office, particularly Excel
  • Knowledge and understanding of digital marketing
  • Exceptional organization and communication skills
  • Highly Motivated with a strong desire to meet or exceed expectations
  • Exceptional attention to detail and the ability to meet aggressive deadlines
  • Ability to learn quickly
  • Heavy Excel use. Need to demonstrate working or intermediate knowledge of Excel
  • A good sense of humor

 

Nice to Haves:

  • Understanding of integrated marketing communications and the digital media landscape
  • 1+ years of experience in online advertising, specifically with DSP’s
  • Google Analytics Experience
  • Ad Serving experience
  • Paid Social Media advertising experience

 

Primary Responsibilities:

  • Assist media team in programmatic media strategy creation
  • Organize and launch programmatic campaigns in self-serve DSPs (Demand Side Platforms)
  • Monitor campaign and optimize based on budgets and KPIs
  • Analyze reports from analytics team
  • Troubleshooting support with DSP support team
  • Evaluate new DSPs on a quarterly basis and test where applicable
  • Constantly stay on top of platform improvements and new offerings in the programmatic media space
  • Additional duties as assigned or requested

 

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