- “Best Practices for Successful Lead Generation Campaigns”

The 5 Questions You Need To Ask Before Any Lead Gen Campaign

- “CBSi: Online Display Advertising”

Its Quantified Effect on Organic Down-Funnel Activity

- “Brands Selling Brands”

Just what is media property’s brand value and how does one leverage it when planning a campaign?

- “Analyzing 2010 Tech Marketing Spending Patterns”

In the following analysis we look at some of the spend patterns of the big guns. How much they spend in comparison to one another and some of the diverse media spend patterns. It’s fascinating stuff.

- “Reaching Decision Makers Through Global Airport Advertising”

An increasing number of technology companies are using international airport advertising to build brands. Our paper analyses some sample campaigns and where the key airport traffic is focused.

- “View From The Top 2010 & 2011”

The CEO’s of IDG Enterprise, UBM Techweb, Ziff Davis Enterprise and Just Media, Inc., talk about the current state of marketing in the tech sector. Including their personal views, insights into the future of lead generation, social media and branding verses ROI.

- “Tech Marketing Analytics 101 – Part 1: ROI”

An overview of the critical metrics used to track and optimize technology campaigns. Part 1 focuses on ROI metrics and the vital importance of understanding what is measured, why and how data should be used to positively affect business performance.

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