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Currently available for free download in our whitepaper library are:
- “2012 Marketing Analytics Survey”
NEW This whitepaper gives results from our 2012 survey of technology marketing departments use of analytics tools. How do you compare to our 51 tech company responders? Do you have the same suite of tools, the same issues with implementation or the same level of use of data? Read our report including key agency opinions on the data and what it says about future use of analytics.
- “The dirty secrets of search campaigns”
How to manage SEM campaigns. Want to know why different people see different ads in Google? Want advice on how to run a successful campaign? These and other search answers can be found here.
- “Conquesting: How, Why and Where Competitors Can Hit Your Marketing”
Our most popular whitepaper! Learn about techniques your competitors might use to target your customers, your content and your marketing. How to counter them and how to get aggressive yourself with your marketing strategy.
- “Technology Buying: How consumers make decisions in a social media world”
Vital information for consumer tech marketers about how consumers are reacting to advertising and making buying decisions. Think it’s all about Facebook and Twitter? – think again? This research paper tells you the real insights on where users go for information.
- “Every Impression Counts: An Advertising Philosophy”
Every marketer should understand the “Every Impression Counts” philosophy because if you don’t you will make bad decisions, optimize to inaccurate data and continue to run campaigns that fail. This paper goes into why this philosophy changes what marketing you will do, how you do it and how you measure it - from display to search to social.
- “Best Practices for Successful Lead Generation Campaigns”
The 5 Questions You Need To Ask Before Any Lead Gen Campaign. Get the basics right if you want to succeed.
- “CBSi: Online Display Advertising”
Fascinating research that shows the impact on user behaviour after having seen an online display advertisement. Read this paper and rethink your attitude to media and how you use it. Not everything is about the click! Don’t believe me – read this paper! WARNING – FOR SERIOUS DATA GEEKS ONLY!!
- “Brands Selling Brands”
If your goal is shifting brand preference, repositioning or launching a new brand proposition then you need to understand the value of the media brands you use. This paper helps start that analytical thought process, ensuring faster success in achieving your brand building goals.
- “Analyzing 2010 Tech Marketing Spending Patterns”
In the following analysis we look at some of the spend patterns of the big guns. How much they spend in comparison to one another and some of the diverse media spend patterns. It’s fascinating stuff.
- “Reaching Decision Makers Through Global Airport Advertising”
An increasing number of technology companies are using international airport advertising to build brands. Our paper analyses some sample campaigns and where the key airport traffic is focused.
- “View From The Top 2010 & 2011”
The CEO’s of IDG Enterprise, UBM Techweb, Ziff Davis Enterprise and Just Media, Inc., talk about the current state of marketing in the tech sector. Including their personal views, insights into the future of lead generation, social media and branding verses ROI.
- “Tech Marketing Analytics 101 – Part 1: ROI”
An overview of the critical metrics used to track and optimize technology campaigns. Part 1 focuses on ROI metrics and the vital importance of understanding what is measured, why and how data should be used to positively affect business performance.
Please feel free to contact John O’Connor directly at 510-740-2300×12, e: firstname.lastname@example.org with any questions.
May 9th, 2012