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Cloudera and Just Media Win the Runner Up Position in Demandbases’s Ace Awards

Just Media is thrilled to be recognized for our work with Cloudera in the category of B2B Advertising Excellence during this year’s Ace Awards! This award is for a marketer who has demonstrated excellence in B2B display advertising with a strategy for delivering targeted advertising and measuring success. We won the runner up position for…

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2016: When An Internet Minute Can Lead to So Much – So Much Work But So Much Potential!

The results of a recent infographic came out about what happens during an “internet minute”. The numbers are at first shocking, but then you step back and ask yourself: is it really that shocking? The world has never been this connected; people continue to add new devices to their world. No longer do users have…

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What the FTC’s Native Advertising Regulations Mean for Your Brand

We’ve all been there, skimming through headlines when one title in particular catches our eye. We click at the promise of something interesting, but half way through the article we realize it is actually sponsored content, also known as native advertising. While the information within may be accurate, the fact that the article was financed…

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Branded Content on Facebook

Having a celebrity endorse a product through branded content is nothing new—in fact it has been a popular marketing tactic for decades. However, despite its ubiquity, this type of branded content promotion wasn’t allowed on one of the largest social networks until a few days ago. Prior to last week, it was against Facebook’s policies…

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WTF IS NATIVE ADVERTISING?

Stumbled across this gem of a report by Digiday recently and couldn’t NOT share it. Thank you Digiday! It’s hard to believe that we are already in the year 2016, but what’s even harder to believe is that Native Advertising has been around for 3 years already – Yes, 3 YEARS! It’s no secret that…

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3 Misconceptions about Tech Content – Are You Guilty of Perpetuating these Myths

Last week our team was the first US agency to see the results of the 2016 IDG Enterprise Customer Engagement study, which looked at the purchase process preferences for over 1,000 IT decision makers. As you can imagine to a tech agency (and our marketer clients) who want to know how, when and where to…

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When The Next Bubble Bursts, Will Austin Feel It?

Recently there’s been speculation that the next tech industry bubble is about to burst. But whether you consider this a likely event in Silicon Valley, it is also important to consider how outside markets like Austin would be impacted. In a recent study by Forbes, called America’s Next Boom Towns, Austin has once again earned…

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Why LinkedIn continues to fail (and why I’m buying stock)

The financial markets, media industry and many Just Media clients, have been reacting to news that LinkedIn stock dropped 40% on Friday based on its weak Q1 2016 guidance. Most importantly for B2B marketers, LinkedIn announced the closing of its controversial Lead Accelerator and Display Network products. The biggest reaction of course is a huge…

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New Year, New Attitude

Some of us work to play, some play at work, and for some of us work is life. Whatever your reason is for work, most tend to do their best work when positive and in a good mood. CMD shared an infographic on 18 ways to be more positive at work, and I thought that…

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