[ Blog ]

Going Off Screen

While most twenty-somethings are typing away, I’m still putting pen to paper. I have always handwritten my notes and letters. I use paper planners, handwritten lists, and sticky note reminders. I even have a separate notebook for each of my clients in my desk drawer. I just figured I was old-fashioned until my boyfriend (a digital storage devotee) sent me The…

Read More →

The Media World is Flat

All Thomas Friedman references aside, the marketing landscape is a constant evolution of capabilities, trends, value props and sometimes kitschy ideas all vying for “our” attention. As these changes cycle through more frequently, media publishers and partners are continuing to re-invent themselves, salvaging what was working and adapting to the new media ecosystem. Typically this…

Read More →

Data Visualization: A Picture Really Is Worth A Thousand Words

You heard it recently — a lot happens in an Internet minute. In fact, according to Cisco, by the end of 2016 global IP traffic will surpass one zettabyte (!) per year. With all these bits and bytes flying around, how do we stay afloat in a vast sea of information? After all, interpreting data…

Read More →

Three Tips for Getting the Most Out of Facebook Video Ads

  Facebook video is a great avenue for marketers that want to establish brand presence and tell a story at a very efficient cost to a specific audience. It can be debated whether or not Facebook video is more costly than YouTube ads for a completed view, but with the amount of rich data Facebook…

Read More →

Best Practices: Making Your Landing Page the Best it Can Be

There is no exact science to a landing page, nor a formula for what makes the best user experience in a campaign. However, there are some best practices that you can follow to try and get the most out of your landing pages and website. Most importantly, make sure a landing page promotes your goals,…

Read More →

Cloudera and Just Media Win the Runner Up Position in Demandbases’s Ace Awards

Just Media is thrilled to be recognized for our work with Cloudera in the category of B2B Advertising Excellence during this year’s Ace Awards! This award is for a marketer who has demonstrated excellence in B2B display advertising with a strategy for delivering targeted advertising and measuring success. We won the runner up position for…

Read More →

2016: When An Internet Minute Can Lead to So Much – So Much Work But So Much Potential!

The results of a recent infographic came out about what happens during an “internet minute”. The numbers are at first shocking, but then you step back and ask yourself: is it really that shocking? The world has never been this connected; people continue to add new devices to their world. No longer do users have…

Read More →

What the FTC’s Native Advertising Regulations Mean for Your Brand

We’ve all been there, skimming through headlines when one title in particular catches our eye. We click at the promise of something interesting, but half way through the article we realize it is actually sponsored content, also known as native advertising. While the information within may be accurate, the fact that the article was financed…

Read More →

Branded Content on Facebook

Having a celebrity endorse a product through branded content is nothing new—in fact it has been a popular marketing tactic for decades. However, despite its ubiquity, this type of branded content promotion wasn’t allowed on one of the largest social networks until a few days ago. Prior to last week, it was against Facebook’s policies…

Read More →

WTF IS NATIVE ADVERTISING?

Stumbled across this gem of a report by Digiday recently and couldn’t NOT share it. Thank you Digiday! It’s hard to believe that we are already in the year 2016, but what’s even harder to believe is that Native Advertising has been around for 3 years already – Yes, 3 YEARS! It’s no secret that…

Read More →

Back to Top