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What the FTC’s Native Advertising Regulations Mean for Your Brand

We’ve all been there, skimming through headlines when one title in particular catches our eye. We click at the promise of something interesting, but half way through the article we realize it is actually sponsored content, also known as native advertising. While the information within may be accurate, the fact that the article was financed…

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Branded Content on Facebook

Having a celebrity endorse a product through branded content is nothing new—in fact it has been a popular marketing tactic for decades. However, despite its ubiquity, this type of branded content promotion wasn’t allowed on one of the largest social networks until a few days ago. Prior to last week, it was against Facebook’s policies…

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WTF IS NATIVE ADVERTISING?

Stumbled across this gem of a report by Digiday recently and couldn’t NOT share it. Thank you Digiday! It’s hard to believe that we are already in the year 2016, but what’s even harder to believe is that Native Advertising has been around for 3 years already – Yes, 3 YEARS! It’s no secret that…

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3 Misconceptions about Tech Content – Are You Guilty of Perpetuating these Myths

Last week our team was the first US agency to see the results of the 2016 IDG Enterprise Customer Engagement study, which looked at the purchase process preferences for over 1,000 IT decision makers. As you can imagine to a tech agency (and our marketer clients) who want to know how, when and where to…

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When The Next Bubble Bursts, Will Austin Feel It?

Recently there’s been speculation that the next tech industry bubble is about to burst. But whether you consider this a likely event in Silicon Valley, it is also important to consider how outside markets like Austin would be impacted. In a recent study by Forbes, called America’s Next Boom Towns, Austin has once again earned…

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Why LinkedIn continues to fail (and why I’m buying stock)

The financial markets, media industry and many Just Media clients, have been reacting to news that LinkedIn stock dropped 40% on Friday based on its weak Q1 2016 guidance. Most importantly for B2B marketers, LinkedIn announced the closing of its controversial Lead Accelerator and Display Network products. The biggest reaction of course is a huge…

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New Year, New Attitude

Some of us work to play, some play at work, and for some of us work is life. Whatever your reason is for work, most tend to do their best work when positive and in a good mood. CMD shared an infographic on 18 ways to be more positive at work, and I thought that…

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The Mobile Conundrum: Mobile Fraud and 3rd Party Ad Tracking

Since the end of 2007, the industry had been preaching “this is the year for mobile”, and after years in the making, we are finally feeling that in the market these days. According to eMarketer projections, 2015 is the year that we could actually break the 50% mark (eMarketer, 2015). What does that mean? It…

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New Year’s Resolutions for Paid Social Media

With only two weeks left in 2015, it’s safe to say that this has been a huge year for social media. Facebook announced earlier this year that it hit one billion users in a single day, over 2.2 billion people are now active on social media platforms and marketers are estimated to have spent $23.5…

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