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Hello My Old Friend, Device-Level Bidding

As advertisers, we know people designate their various devices for different purposes and, with that, we must attribute different advertising goals to each device. Thankfully, with Google’s updated device bid adjustments system that rolled out across accounts early August, advertisers can now set their base bids for any device and set bid adjustments for the Read More >

To Click or Not to Click: “Conversion-Worthy” Ad Copy

SEM is used more and more by businesses today to increase visibility, online presence and to drive the most conversions at the most efficient cost. The question every SEM marketer asks himself / herself is “how do I get the user to click on my ads and find value in the messaging and/or product/service?” With this, one Read More >

2016: The Year Political Ads Shift to Digital

For some time now, the advertising industry  has been talking about the fragmented media landscape and how advertising dollars are expected to shift from traditional to online. One segment of advertising, which will surely be meticulously analyzed, is political ad dollars in this 2016 election year. According to multiple sources, up until now political advertisers Read More >

The Role of Mobile in B2B Marketing

At the end of the day, we are all consumers when it comes to content and we all reach for the same thing before making a decision; our mobile device. According to Ad Age, “66% of B2B marketers now use their mobile devices for business.” The role of mobile in B2B has taken the industry Read More >

How Pinterest Influences the In-Store Purchasing Decisions of their Users

I confess. I’ll own up to it. I am capable of killing a truly absurd and somewhat embarrassing amount of time on Pinterest. The draw of having an app on my phone where I can research and save recipes I’d like to try, DIY projects that seem fun and easy (but that I’ll ultimately probably Read More >

Getting on Cognitive Easy Street

Are we achieving our goals? It’s something we, as an industry, talk about all the time. It’s how we justify our budgets and our plans. It’s what guides us as we optimize our campaigns and evaluate how they performed – sometimes even after just one month. But does marketing really work like that? Are we Read More >

Don’t Handcuff your Media Spend

Imagine that you are a Senior Marketing Director of a professional sports team in charge of generating more ticket sales. Or you are responsible for your car dealership’s online advertising dollars and theorize one of the most effective spots to spend your money is on www.cars.com. You wouldn’t be wrong and neither would the Senior Read More >

4 Reasons B2B Marketers Should Integrate Interactive Content

Interactive Content is the future of marketing. Either take advantage of it now, or get surpassed by those who do. Interactive Content can be defined as any user experience that has an interactive element and allows people to participate in the content. At Just Media, we believe that it’s a more efficient way to deliver Read More >

The Power of Radio, I mean Audio

I’ve been reading a lot lately about the state of radio or audio as it is now referred to in the wireless world. Below are a sample of headlines highlighting some of the changes that are predicted to transform the industry in the future: The Collapse of Big Radio – iHeart Media and Cumulus the Read More >

Successful Demand Generation Starts with Marketing and Sales Alignment

Over the past few months I’ve spent a good deal of time with a variety of smart demand generation marketers at meetings and conferences that covered hot button topics including Account Based Marketing, Predictive Analytics, Purchase Intent Data, Lead Management platforms, Inbound and more. There is a prevailing feeling that generation marketing is getting more Read More >

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