Just Media Digital Marketing Blog

Just Media on a roll, adding key executives, after successive years of rapid growth

The addition of veteran COO and SVP Analytics & Platforms brings further scale to this proudly independent media agency SAN FRANCISCO BAY AREA (March 23, 2018) –  Independent media specialist agency Just Media, Inc. announces two executive appointments amidst its continued rapid growth. Agency veteran Alan Burgis has joined the team as Chief Operating Officer. Read More >

Voice Search: What Alexa, OK Google, Siri and Cortana Have to Say

  Alexa! How can I leverage voice search? Chances are that you’ve used voice search before.  Whether Siri, Alexa, Google Voice or Cortana answered your question on your phone or home device, all of these technologies fall into the emerging category of voice search.  Personal assistant devices have gained major popularity over the last couple Read More >

A New Perspective: What Advertising Means to Elementary Kids

  A couple of weeks ago, I was given the opportunity to volunteer at the Sheppard Elementary Career Fair, which is where my niece attends 4th grade and my sister teaches 2nd grade. The other volunteers ranged from police officers and firefighters to psychologists, a college advisor, a nurse and more.  Students from 4th-6th grade Read More >

2018 Social Trend Forecast Part 2

In part two of this blog series, our social team gives their thoughts on the various platforms and what exciting developments they hope to see over the next 12 months. If you missed part one, click here for more 2018 social media trends. Optimizing Ad Campaign Budgets A new feature coined as ‘Campaign Budget Optimization’ is Read More >

Open Letter To Friends of Just Media: Agency Update

To all of our faithful industry friends, clients and partners, please allow me to share a few changes taking place here at Just Media. After 15 years at the helm as CEO, and a total of 22 years with our scrappy, independent agency, my friend and business partner, Dick Reed, has made the decision to Read More >

2018 Facebook Updates: A Marketer’s Approach

Mark Zuckerberg’s recent announcement has sent shockwaves through the marketing world, and for good reason. He promises that 2018 will be the year that Facebook turns its focus back to the core experience of connecting users with friends and family. There is a lot of speculation in the market at this time about what kind Read More >

2018 Social Trend Forecast Part 1

  Times have immensely changed since Just Media kicked off its first paid social media campaign back in 2012. Targeting was rudimentary, spends were minimal and most B2B marketers never thought they would see their brand on Facebook. Our specialized and ever-growing paid social team of experts now handles everything from the complex interactive ad Read More >

5G Technology: Giving Super Powers to Mobile and Media

The 2018 Consumer Electronic Show (CES) in Las Vegas in early January brought new and exciting information about the future of technology. I’m sure you saw countless Facebook posts from your techy friends about self-driving cars, virtual reality, connected homes and the internet of things. One of the main technologies behind all of these impressive, Read More >

How Brands are Utilizing the New Twitter Character Limit

No more are the days of cramming your Tweet into 140 characters. With its most recent character limit update from 140 to 280 characters, Twitter hopes to see an increase in engagement across the platform from users and brands. The recent decision to double character count stems from data they analyzed in the English-speaking market. Read More >

Brands Still Sell Brands

Don’t lose sight of what quality brands can do for your brand in a world of low-quality programmatic and walled advertising gardens. In a world filled with clickbait, meaningless slide shows and questionable content sources, most of which are driven by short attention spans and, ultimately, low-quality programmatic revenue models, it’s refreshing to see strong Read More >

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