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Don’t Handcuff your Media Spend

Imagine that you are a Senior Marketing Director of a professional sports team in charge of generating more ticket sales. Or you are responsible for your car dealership’s online advertising dollars and theorize one of the most effective spots to spend your money is on www.cars.com. You wouldn’t be wrong and neither would the Senior…

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4 Reasons B2B Marketers Should Integrate Interactive Content

Interactive Content is the future of marketing. Either take advantage of it now, or get surpassed by those who do. Interactive Content can be defined as any user experience that has an interactive element and allows people to participate in the content. At Just Media, we believe that it’s a more efficient way to deliver…

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The Power of Radio, I mean Audio

I’ve been reading a lot lately about the state of radio or audio as it is now referred to in the wireless world. Below are a sample of headlines highlighting some of the changes that are predicted to transform the industry in the future: The Collapse of Big Radio – iHeart Media and Cumulus the…

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Successful Demand Generation Starts with Marketing and Sales Alignment

Over the past few months I’ve spent a good deal of time with a variety of smart demand generation marketers at meetings and conferences that covered hot button topics including Account Based Marketing, Predictive Analytics, Purchase Intent Data, Lead Management platforms, Inbound and more. There is a prevailing feeling that generation marketing is getting more…

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Email Marketing in a Mobile World

Marketers are investing more into their email campaigns than ever before. But, with the proliferation of smartphones and tablets, email marketing does not look the same as it did five years ago.  In 2011, only 8% of users were receiving emails on mobile/tablet devices.  By 2014, that number had jumped to 48%, and by 2016…

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The Bay Area News Group Names Just Media, Inc. A Winner Of The Bay Area 2016 Top Workplaces Award

Emeryville, CA, July 1, 2016 – Just Media, Inc. has been awarded a 2016 Top Workplaces honor by The Bay Area News Group. The Top Workplaces lists are based solely on the results of an employee feedback survey administered by WorkplaceDynamics, LLC, a leading research firm that specializes in organizational health and workplace improvement. Several…

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The Power to Choose

As our lives become more entwined with technology, we are exposed to more advertising across every form and medium. Most people see hundreds (if not thousands) of advertisements every day. Enter: Ad blocking. Ad blocking is an application designed to remove or alter advertising content on a webpage. Ad blocking is beginning to strike fear…

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Can Ads be Cool? Enter Advertising in Virtual Reality

Imagine you’re in an airplane sitting in your seat; you look around and take in the layout. Out of the window you notice you’re flying over the Golden Gate Bridge. The weather is perfect, and in the distance you can see downtown San Francisco. A flight attendant approaches and tells you the airline is having…

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Radio is Hot Again: The Benefits and Challenges of Advertising on Digital Radio

First patented by Guglielmo Marconi in 1896, the radio is one of the oldest forms of mass communication. Given this 120 year history, few would have guessed that in 2016, radio would become more popular and relevant than ever before. Digital radio is transforming the way that people consume music by allowing them to customize…

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How the 76ers and StubHub Are Patching Things Up in the NBA

It was recently announced that the Philadelphia 76ers and StubHub have officially formed the first jersey patch partnership in NBA history. The 76ers will become the first team in major American sports to sell advertisement on a jersey. (Rovell, ESPN) What does this mean for the industry? Nobody knows for certain. As Adam Silver, the…

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