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Successful Demand Generation Starts with Marketing and Sales Alignment

Over the past few months I’ve spent a good deal of time with a variety of smart demand generation marketers at meetings and conferences that covered hot button topics including Account Based Marketing, Predictive Analytics, Purchase Intent Data, Lead Management platforms, Inbound and more. There is a prevailing feeling that generation marketing is getting more…

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Email Marketing in a Mobile World

Marketers are investing more into their email campaigns than ever before. But, with the proliferation of smartphones and tablets, email marketing does not look the same as it did five years ago.  In 2011, only 8% of users were receiving emails on mobile/tablet devices.  By 2014, that number had jumped to 48%, and by 2016…

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The Bay Area News Group Names Just Media, Inc. A Winner Of The Bay Area 2016 Top Workplaces Award

Emeryville, CA, July 1, 2016 – Just Media, Inc. has been awarded a 2016 Top Workplaces honor by The Bay Area News Group. The Top Workplaces lists are based solely on the results of an employee feedback survey administered by WorkplaceDynamics, LLC, a leading research firm that specializes in organizational health and workplace improvement. Several…

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The Power to Choose

As our lives become more entwined with technology, we are exposed to more advertising across every form and medium. Most people see hundreds (if not thousands) of advertisements every day. Enter: Ad blocking. Ad blocking is an application designed to remove or alter advertising content on a webpage. Ad blocking is beginning to strike fear…

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Can Ads be Cool? Enter Advertising in Virtual Reality

Imagine you’re in an airplane sitting in your seat; you look around and take in the layout. Out of the window you notice you’re flying over the Golden Gate Bridge. The weather is perfect, and in the distance you can see downtown San Francisco. A flight attendant approaches and tells you the airline is having…

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Radio is Hot Again: The Benefits and Challenges of Advertising on Digital Radio

First patented by Guglielmo Marconi in 1896, the radio is one of the oldest forms of mass communication. Given this 120 year history, few would have guessed that in 2016, radio would become more popular and relevant than ever before. Digital radio is transforming the way that people consume music by allowing them to customize…

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How the 76ers and StubHub Are Patching Things Up in the NBA

It was recently announced that the Philadelphia 76ers and StubHub have officially formed the first jersey patch partnership in NBA history. The 76ers will become the first team in major American sports to sell advertisement on a jersey. (Rovell, ESPN) What does this mean for the industry? Nobody knows for certain. As Adam Silver, the…

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3 Essential Skills for New Media Professionals

Tips from One New Hire to Another With college graduations wrapping up and summer on the horizon, a new wave of eager job-seekers and future media professionals will be joining the media industry. Aside from having a strong motivation to learn new things, paired with a strong work ethic, traits necessary for new hires in…

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4 Reasons Why Your Company Needs Paid Social Media Advertising

In today’s social media advertising world you have to pay to play. In the early years of social media marketing, impressions and influences were earned by organically posting intriguing content. Now they are sold to the highest bidder. Companies who are dragging their feet to incorporate paid social media advertising are missing out on a…

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Pay Attention, Automated Messaging Offering New Approach to Customized Advertising

While chatbots don’t have the best reputation today (looking at you Tay…), the potential for future use is undeniable. What does Automated Messaging have to offer? Automated messaging is starting to gain traction in the digital advertising industry. What sets it apart from other messaging is that it offers the ability for the consumer to…

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