Just Media Digital Marketing Blog

Google Gets a Dose of Media Reality

I sometimes joke with the Just Media team that media planning could be done by a bunch of trained monkeys. It’s one of the reasons clients are always trying to pay us peanuts for our services! Indeed in this modern economy of cost cutting and service justification it’s often the impression that agencies like ours Read More >

We Know What You Think!

A friend of mine sent me a link to an interesting company who have recently won a marketing innovation award, called Neurofocus. This technology of scanning brain patterns is not new and I recall hearing about it several years ago, based on the interesting results of studying subliminal messages as part of an academic study. Read More >

Ad Spends to Drop in 2009 but Should Yours?

The parent company of Just Media’s London office, Aegis Media, have just announced their 2009 media ad spend predication’s. Global decline was predicted as being down by 5.8% while in the US this figure was predicted to fall by 9.8%. For an industry that creaks and groans as soon as it is not experiencing year Read More >

Fascinating Results of Radio’s New Measuring Techniques

Although we buy radio advertising on behalf of some clients and are actually quite strong proponents of this media platform for certain types of campaigns (for example retail promotions) I certainly don’t claim to be an expert. This week we were visited by Victoria Mann a lovely sales rep from SF station KFOG. She took Read More >

Digital Editions – Do They Count?

United Business Media announced Thursday that four issues of Information Week this year will be available solely as downloadable interactive PDFs. The publication is calling these four PDFs “InformationWeek Green Issues.” and said it will plant a tree for each of the first 5,000 downloads of each of the four issues in conjunction with American Read More >

A Master Class in Using Social Media for a Business

In these times of high stress and depression it’s always nice to find a story that brightens the day. I hope you enjoy it as much as I did: We all know the business world has become obsessed with finding ways to use social media to promote their brand. It’s a delicate balance and most Read More >

Does the Industry Have the Courage to Say No?

If the report in the recent Advertising Age is true then the media and advertising industry needs to take a good hard look at itself. And frankly it’s going to need to get itself a set of “chicken nuggets” large enough to avoid being held to ransom. In case you have not heard, some of Read More >

What Price Content?

I was listening to a very interesting debate from the Charlie Rose program about the future of newspapers with Walter Isaacson of “Time,” Robert Thomson of “Wall Street Journal” and Mort Zuckerman of “The New York Daily News”. A couple of items caught my attention. Firstly the comment that Google devalues everything – the argument Read More >

Business Predictions for 2009 and A Look Back…

As we start this new year, it’s appropriate to look forward to 2009 predictions and also interesting to look back at 2008. I was amazed and slightly perplexed to read my introduction notes to my 2008 predictions. At that time I was already noting tough times ahead for the economy and likely recession – interesting Read More >

Soft Media Rates in 2009…I’m Not So Sure

Over the last few weeks I have heard numerous clients talk about an expectation of softening of the media rates into next year as the economy gets squeezed. But is this a reasonable assumption? I would argue that it’s not and that unlike many previous recessionary periods which have seen media owners slash rates, we Read More >

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