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What Price Content?

I was listening to a very interesting debate from the Charlie Rose program about the future of newspapers with Walter Isaacson of “Time,” Robert Thomson of “Wall Street Journal” and Mort Zuckerman of “The New York Daily News”. A couple of items caught my attention. Firstly the comment that Google devalues everything – the argument Read More >

Business Predictions for 2009 and A Look Back…

As we start this new year, it’s appropriate to look forward to 2009 predictions and also interesting to look back at 2008. I was amazed and slightly perplexed to read my introduction notes to my 2008 predictions. At that time I was already noting tough times ahead for the economy and likely recession – interesting Read More >

Soft Media Rates in 2009…I’m Not So Sure

Over the last few weeks I have heard numerous clients talk about an expectation of softening of the media rates into next year as the economy gets squeezed. But is this a reasonable assumption? I would argue that it’s not and that unlike many previous recessionary periods which have seen media owners slash rates, we Read More >

Lead Fatigue

Last week I had one of those great media lunch meetings where a publishing representative lets rip about the market and offers up insights and views that confirm some of my long held suspicions. Obviously I’ll not divulge names but needless to say it was a significant player in the IT space and the discussion Read More >

Olympic Experience

Before anyone imagines that I made it out to China, sadly that was not the case but it was still a quite excellent experience and worthy of some comment. As we all know NBC paid a massive amount of money for the event and they sure did well out of it. However I feel we Read More >

LinkedIn Grows Up

Had a great meeting with the folks from LinkedIn today and for the first time I’m actually excited by the prospect of discussing social media with a client with some actual real solutions that are both realistic to execute upon but leverage the social aspect of the network. For those not familiar, LinkedIn ,unlike the Read More >

Social Media and Linear Metrics

I read with interest this article on the problems marketers are struggling with in relation to the use of social media at the recent DMA conference. This highlights well the existing problem faced by social media and indeed online media in general as we move into 2008. The “Google effect” means that marketers are now Read More >

Barmy Ballmer ?? Part 2

Following on from my anti Steve Ballmer rant a couple of days ago (see previous post), I got to thinking more about just what will be some of the changes in media delivery in 10 years. Lets assume for a minute that several things have happened to facilitate IP delivery. Firstly penetration of broadband is Read More >

Barmy Ballmer ???

So Microsoft guru Steve Ballmer has predicted the demise of media as we know it with some pretty bold statements in his recent interview with the Washington Post. Steve feels that there will be no media that is not delivered via IP (the web) within a 8-15 year range. His particular point being the demise Read More >

Automated Media Buying… Is This the Future?

I just sat down and reviewed the new website from our friends at Techweb which is designed to assist in the media planning process for IT marketing professionals. As I play with the tools and consume some of the content provided I cannot help but think that here are the fledgling components that may revolutionize Read More >

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